This report highlights the results of Euromonitor’s Voice of the Industry: Alcoholic Drinks 2022 survey, alongside commentary and context from Euromonitor International experts.
This report comes in PPT.
Hometainment and online sales retain their pandemic-fuelled momentum, cementing their position as a key channel. Some slowdown from the initial, lockdown-enforced stratospheric growth rates is inevitable, while pricing and value will be reprioritised in digital storefronts facing macroeconomic challenges.
On-trade slows down as stagflationary pressures derail the recovery narrative. While still enjoying the momentum of “revenge conviviality” following years of pandemic restrictions, the first signs of slowdown are becoming apparent, especially in mature European markets.
The rise of polarisation: While premiumisation retained its place as a key driver fuelling the industry’s rebound, the first signs of trading down and economising begin to appear as macroeconomic challenges become embedded and pronounced.
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
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