Voice of the Industry: Alcoholic Drinks 2022

January 2023

This report highlights the results of Euromonitor’s Voice of the Industry: Alcoholic Drinks 2022 survey, alongside commentary and context from Euromonitor International experts.

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Top three factors and trends influencing alcoholic drinks sales in the past year

Hometainment and online sales retain their pandemic-fuelled momentum, cementing their position as a key channel. Some slowdown from the initial, lockdown-enforced stratospheric growth rates is inevitable, while pricing and value will be reprioritised in digital storefronts facing macroeconomic challenges.

On-trade slows down as stagflationary pressures derail the recovery narrative. While still enjoying the momentum of “revenge conviviality” following years of pandemic restrictions, the first signs of slowdown are becoming apparent, especially in mature European markets.

The rise of polarisation: While premiumisation retained its place as a key driver fuelling the industry’s rebound, the first signs of trading down and economising begin to appear as macroeconomic challenges become embedded and pronounced.

 

Survey Overview
Top three factors and trends influencing alcoholic drinks sales in the past year
Trends that influenced the industry in the past year
Cannabis and alcoholic drinks: Symbiotic or antagonistic?
In cannabis’s crosshairs? Key categories and regions facing green competition
Top three factors and trends influencing alcoholic drinks in the next five years
Trends influencing the industry in the next five years
No/Lo: Mindful drinking goes global
No/Lo: A cocktail of health and social awareness
To what extent have the following factors impacted your company in the past 12 months?
Inflation: Sailing the same stormy seas but not all on the same boat
Discounting still avoided… for now
E-commerce marches on
How did (will) volume sales of alcoholic drinks perform in your market?
Respondents’ company focus

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

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