Voice of the Industry: Home Care

November 2022

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August 2022.

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This report comes in PPT.

About Euromonitor International’s Voice of the Industry Survey series

Focus and design

Euromonitor International’s Voice of the Industry series surveys professionals on trends and innovations across a number of industries (see series visual on the right).

Survey, design, execution and analysis are developed collaboratively across teams within Euromonitor International. Typical sample sizes of professionals in each industry range from 250 to 1,000+.

Alcoholic drinks survey fielding

Professionals in the home care industry were invited to participate in August 2021.

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Scope
About Euromonitor International’s Voice of the Industry Survey series
Respondent breakdown
Some consumer trends that emerged from the pandemic are expected to remain influential (1)
Some consumer trends that emerged from the pandemic are expected to remain influential (2)
Inflation surge is having pronounced effect on manufacturers
Home care companies are taking different actions to react to inflationary pressures
Private label set to benefit from macroeconomic tensions
About Euromonitor International’s Voice of the Industry Survey series

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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