The Warsaw in Poland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.
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WARSAW HIGHLIGHTS
Warsaw's economic dominance stems from its highly educated labour force, which boosts business services in the city, and a large domestic market size which amplifies trade opportunities. In 2016, Warsaw enjoyed a 68% labour productivity advantage (gross value added by employee) over the remaining parts of the country. In general, Warsaw's highly skilled and abundant labour force underlies a high labour participation rate in the capital (84% in 2016) as opposed to remaining parts of Poland (63%).
Strong FDI boosts household disposable income
Intense FDI in Warsaw, while boosting local labour productivity, gives a push to household disposable income. Even the relatively small average household size has no significant effect on household incomes which were 6.9% higher in Warsaw compared to the rest of the country in 2016.
Greater spending on education, hotels and catering, and recreational activities
Due to higher incomes, in 2016 overall consumer expenditure per household (excluding transport and housing) was 9.7% higher in Warsaw in comparison to the rest of Poland. Eventually, households in Warsaw demonstrate a greater inclination towards education, hotels and catering, and recreational activities. In these categories they spend twice as much as their counterparts in the rest of the country.
Fairly affordable European city for students and foreign expatriates
Per household spending on housing and transport in Warsaw was only 3.6% higher than in the rest of the country in 2016. Despite being the most expensive housing market in the country, Warsaw was a rather affordable European city for students and foreign expatriates in 2016.
The Warsaw in Poland market research report includes:
- Major Warsaw cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Warsaw in Poland in Warsaw report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Warsaw?
- What is the consumer market potential in specific cities?
- Which cities in Warsaw have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Warsaw in Poland
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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