The market is dominated by domestic suppliers, as imports account for 28.0% of total market size in 2023. Households drive market demand, with household spending representing 80.3% of total demand in 2023. Brazil has the second largest market size for watches and clocks regionally, with demand reaching USD960 million in 2023. Technos SA is the largest company in Brazil, generating 32.3% of the industry’s total production value in 2023. The industry is concentrated, with the top five companies generating 67.8% of total production value in 2023. The total number of companies remains unchanged in 2023. The costs of the industry increase by 4.8% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 27.3% of production value in 2023, the highest regionally. The industry’s exports share decreases in 2023 to 0.6% of total production output. With production value of USD413 million, Brazil accounts for 35.2% of the Latin America total in 2023.
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This Euromonitor industrial report provides unique information on Watches and Clocks in Brazil: ISIC 333. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Watches and Clocks in Brazil: ISIC 333 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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