How Euromonitor compares to alternatives

When decisions matter, leading organisations turn to Euromonitor, market research that combines human expertise, global coverage and trusted data, empowering smarter strategic and commercial decisions worldwide.

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Euromonitor

Built for confident decision‑making
  • Global data across 210+ countries and jurisdictions, designed for like-for-like comparison
  • 15-20 years of historical data combined with forward-looking forecasts
  • Multi-source standardised methodology combining primary research, modelling and expert validation
  • Category coverage across 50+ consumer goods industries with detailed segmentation
  • Innovation tracking with claim-, ingredient- and attribute-level insight plus indicators of launch longevity
  • SKU-level online sales data across leading retailers and markets
  • Integrated insight across markets, brands, channels, e-commerce and innovation
  • APIs, integrations and flexible outputs for BI tools and internal workflows
  • Built to support global teams and multiple functions

Other market research tools

Designed for narrower use cases
  • Regional or market-specific views that are difficult to align across countries
  • Recent snapshots or short historical time series
  • Single-source or aggregated datasets with limited transparency
  • High-level market indicators or narrow category focus
  • Launch counts or trend signals
  • Channel-level e-commerce indicators
  • Seperate tools for markets, consumers and innovation
  • Static reports and dashboards
  • Designed for individual use cases

 

Our research answers your biggest questions:

  • How and where can we grow long term?
  • What retail channels should we be active in?
  • What can we learn from others in the marketplace?
  • How can we improve our product offer?
  • Who are our target consumers and how do we attract them?
  • How do macro-economic factors impact the business landscape and ease of doing business?

 

What can you expect:

  • An expert will reach out to gain a deeper understanding of your business needs
  • Experience a personalised walkthrough of the platform
  • We’ll follow up with a tailored solution and clear next steps