The market is dominated by domestic suppliers, as imports account for 11.1% of total market size in 2022. B2B drives market demand, with B2B spending representing 55.4% of total demand in 2022. Italy has the fourth largest market size for wines and cider regionally, with demand reaching USD8.5 billion in 2022. Martini & Rossi SpA is the largest company in Italy, generating 5.8% of the industry’s total production value in 2022. The industry is fragmented, with the top five companies generating 19.3% of total production value in 2022. The total number of companies decreases in 2022, to 3,360 units. The costs of the industry decrease by 10.6% in 2022, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 4.3% of production value in 2022, the 18th highest regionally. The industry’s exports share increases in 2022 to 50.4% of total production output. With production value of USD8.3 billion, Italy accounts for 24.4% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Wines and Cider in Italy: ISIC 1552. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Wines and Cider in Italy: ISIC 1552 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of food, beverages, and tobacco products.
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