World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

World Market for Cannabis

May 2023

Despite a stutter in 2022 (13% growth vs 30% in 2021), caused by the prior year’s strong performance, price compression, consumer churn and a more uncertain macro environment, the legal cannabis market is expanding rapidly, as wider legalisation and…

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Strategy Briefing

What’s Happening in Cannabis: Q4 2022

Jan 2023

This briefing covers the main developments impacting the cannabis industry in the last quarter of 2022, including regulatory updates in all regions, macroeconomic, industry and market updates, as well as new product developments in the cannabis…

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Strategy Briefing

What’s Happening in Cannabis: Q4 2021

Mar 2022

In our latest Q4 update on the global cannabis industry we discuss the latest news affecting the global cannabis industry. It covers key regulatory updates, corporate strategies among leading companies involved in production and distribution of all…

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Strategy Briefing

What’s Happening in Cannabis: Q3 2022

Nov 2022

This report covers the main developments impacting the cannabis industry this quarter, including regulatory updates for all major markets and industry and market updates from new players through to new product development in the cannabis space. We…

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Strategy Briefing

What’s Happening in Cannabis: Q3

Nov 2021

This latest in our series of quarterly briefings discusses the main news affecting the global cannabis industry during July-October 2021. It covers the key regulation announcements, the corporate activity among companies involved in the production or…

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Strategy Briefing

What’s Happening in Cannabis: Q1 2022

Jun 2022

In this report, we cover the main developments in the cannabis industry. Including regulatory updates for all major markets. Industry and market updates from new players to new product development in the cannabis space. We also cover top-performing…

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Strategy Briefing

What’s Happening in Cannabis: Q1

May 2021

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these changes which have occurred during the first three months of 2021. In addition, the…

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Strategy Briefing

What's Happening in Cannabis? Q2 2021

Aug 2021

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these changes which have occurred during the second quarter of 2021. In addition, the concluding…

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Strategy Briefing

Voice of the Consumer: Cannabis Survey 2022

Dec 2023

The cannabis industry has been evolving in distinct paces around the world, with different dynamics across the CBD, medical and adult-use segments. In such context, it is vital to understand the current and potential consumers in more depth. This…

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Strategy Briefing

US Cannabis State Profiles

Oct 2022

The US is the world’s dominant cannabis market accounting for 86% of global sales. It is constituted by a series of state markets each with differing characters, regulatory framework and stages of development. In the continuing absence of federal…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Tobacco Legislation

Dec 2020

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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Strategy Briefing

Striving for Wellbeing in Drinks & Tobacco

Jul 2021

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

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Strategy Briefing

Regulatory Innovation in Drinks and Tobacco

Jul 2021

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

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Strategy Briefing

Regulatory Dynamics in Nicotine and Cannabis

Jun 2023

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

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