Zora Milenkovic

Zora is Research Director, Food, Drink and Inhaling Insights at Euromonitor, leading editorial content strategy across a diverse range of industries.

Zora advises a range of clients, from brand owners to legislators across a range of industries on the impact of consumer trends, economic environment, legislative drivers and innovation. She has a special interest in consumer need states, wellness, inflation drivers, regulation, illicit trade, B2B and sustainability. Zora started out in country research for Eastern Europe before moving on to leading drinks and tobacco research and content, including cannabis and packaging, most latterly adding food industries to her remit.