Belgium

Volume sales of yoghurt and sour milk in Belgium continue to be impacted by high prices in 2024. This can be linked to the huge spike in milk prices during 2023, which have decreased slightly over 2024, but continue to hinder consumer demand. Many…

Wound care in Belgium, after experiencing a recovery in the post-Coronavirus (COVID-19) period, is projected to see a return to retail volume decline in 2024. Indeed, relative humid weather did not favour outdoor activities, decreasing the risk of…

In 2023, wipes in Belgium faced a decline driven by economic uncertainty, as high inflation deterred consumers who viewed wipes as a discretionary purchase. However, amidst this downturn, eco-friendly wipes, particularly moist toilet paper, witnessed…

Overall, wine in Belgium saw a faster decline in total volume sales in 2023, compared with 2022. The performance towards the end of the review period was impacted strongly by shifting consumer preferences within the dominant still light grape wine…

Retail volume sales of weight management and wellbeing in Belgium are projected to decrease over 2024. The main reason is the cost of these products, with weight management solutions considered relatively expensive. At a time of economic uncertainty,…

Vitamins in Belgium is projected to register positive retail volume and current value growth in 2024. Retail current value growth is set to be higher due to the effect on prices of still high for the market, if slowing, rates of inflation. Meanwhile,…

Vending in Belgium saw a flat performance in current value terms in 2023, as inflationary pressures weighed on household spending. With wallets being squeezed, consumers switched to channels offering better value-for-money. This was in spite of an…

Travel continues to perform very well in Belgium in 2024. Indeed, the market is set to see a new record in sales for outbound departures during the year. The main reason for this is the changes made to school holidays in the French-speaking part of…

Tourism flows are still progressing in Belgium in 2024. Outbound departures from residents are still increasing and are now higher than before the COVID-19 crisis. Meanwhile, Belgium as a destination is set to see further growth in inbound arrivals…

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The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet…

Sales of traditional tobacco products in Belgium continued to decline rapidly in 2023, primarily due to an increase in excise taxes on cigarettes and smoking tobacco. The diminishing price gap with neighbouring countries, such as France, has also…

Tissue and hygiene in Belgium faced significant challenges in 2023, primarily driven by inflation and soaring energy prices. However, the essential nature of most products in this category mitigated the extent of the decline. The decreasing birth…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

While retail value sales were positive in 2024, this was the impact of inflation on price points, with a decline noted in retail volume sales. Two factors led to this volume decline in sweet spreads. Firstly, maturity on the landscape challenged…

Consumer demand for sweet biscuits in Belgium was affected by higher prices in 2024. The category suffered from price increases on butter, which pushed up retail prices in 2023 and 2024. Retailers were also forced to increase the price of private…

Following a steep fall in 2022, volume sales in surface care remained under pressure in 2023. Inflation and the drop in disposable income for Belgian households meant that many consumers were careful about the amount of product they used when…

Supermarkets in Belgium recorded modest growth in current value terms in 2023. However, this was mainly due to inflationary pressures, with rising input costs leading to price rises increases across the channel. Such outlets also suffered from…

Following two years of double-digit volume sales growth, sun care in Belgium registered a decline in volume sales. This was not only related to price increases, but also the relatively bad summer in 2023 compared to 2022. The lack of warm weather and…

Sugar confectionery in Belgium posted static volume sales in 2024, following decline in the previous year when price increases and lower purchasing power impinged on demand. At times of economic crisis, impulse products are amongst the first on which…