Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…
Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…
In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…
Energy drinks benefits from constant innovation and improved distribution. Producers are challenging traditional perceptions of energy drinks by introducing sugar-free variants and incorporating healthier ingredients like fruit juice, green tea or…
100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…
Post-COVID-19, as travel and work activities resumed, there was a rebound in off-trade impulse consumption and demand for RTD coffee, leading to strong retail volume growth in 2022, albeit from a relatively low base. Such positive growth continues in…
RTD tea in Bulgaria faces a significant challenge due to its seasonality, with consumption predominantly occurring during the summer months. To address this, producers are introducing new flavour ranges not typically associated with summer, such as…
The soft drinks market in Bulgaria in 2023 is experiencing transformative changes in response to economic factors and evolving consumer preferences. Inflationary pressures are notably impacting price growth and disposable incomes, leading consumers…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…