Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise.
2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound…
Retail faced notable challenges in Greece in 2023. Inflation was - and continues to be - very high and prices were constantly rising. Retailers, regardless of industry, were forced to raise their prices as they could not absorb the increases in the…
Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of…
People are putting more and more emphasis on animal welfare and some brands are incorporating that mindset into their product lines and marketing. For example, Pet City, the leading chain of pet shops and superstores in Greece, attaches great…
Volume sales of sun protection continued to grow in Greece in 2023, driven by the momentum of tourism and rising consumer awareness regarding sun hazards, even off-season. Indeed, daily UV protection is now commonplace. On the other hand, the…
Oral care registered a small volume increase in Greece in 2023, following a small decline the previous year.
As the category hardest hit by COVID-19 due to the closure of department stores and beauty specialist retailers, limited social occasions and mask-wearing, colour cosmetics recorded current value growth in Greece in 2023 but has still yet to return…
There has been a growing demand for high-quality customer service when owners go shopping for their cats, with people increasingly looking for treatments and services as well as food and products for their beloved pets. Pet City, which is the leading…
In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential…