Paraguay

Paraguay’s consumption of tobacco declined once again in 2023 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…

Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2023. Demand was boosted by the full resumption of society in the wake of the pandemic and subsequent release of pent-up demand as well as the return of tourism.…

Consumer health value sales saw above inflation growth in 2024 thanks to a significant increase in consumer focus on preventive health, benefiting vitamins and dietary supplements, despite smuggling from Argentina. Sharp increases in dengue fever…

Driven by robust GDP growth and recovery of purchasing power, snacks is set to record positive growth in volume terms across all categories in 2024. The expanding base of middle- and upper-income consumers boosted demand while changes in consumption…

In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic…

Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…

Sales of dairy products and alternatives have improved in 2024 due to a drop in contraband products from Argentina. Despite this, the consumer base for dairy products and alternatives remains small, comprised of Paraguay’s growing middle class and…

The beauty and personal care market sustained little growth in either value or volume terms in 2023. The market suffered from increased smuggling from Argentina which negatively affected sales of hair care and oral care in particular. Despite…

Hot drinks sales experienced modest growth in 2023 with the category resuming pre-pandemic consumption patterns. Other hot drinks, specifically the national drink yerba mate which comprises the majority of industry sales also returned to growth. The…

A weak rule of law and endemic corruption hamper economic freedom in Paraguay, although the tax burden remains very low and government finances are sustainable. In the medium term, the economy will outperform the regional average and inflation has…

Thanks to higher than expected GDP growth, sales of soft drinks achieved solid growth in 2023, with above average temperatures also favouring demand for soft drinks over hot drinks. Carbonates and bottled water remain the most popular categories…

Retailing in Paraguay maintained its bounce back in 2022 from the previous year after the market declined in 2020 due to the global pandemic. The full removal of COVID-19 restrictions and the rollout of vaccines facilitated a greater degree of…

Volume sales of staple foods are expected to grow in 2023. Moderate inflation rates after a challenging 2022 will play a key role in the recovery of categories such as baked goods as well as rice, pasta and noodles. However, breakfast cereals is…

While value sales rose of cooking ingredients and meals rose in 2023, volume sales contracted. High inflation forced consumers to reduce the frequency of purchases. Nevertheless, while poverty and income inequality characterise Paraguay’s small…

The number of households is set to increase moderately, while the average household size will shrink in Paraguay over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The report examines the economic landscape of Paraguay and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…

This report assesses the business environment in Paraguay, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Natural increase will drive rapid population expansion in Paraguay in 2021-2040. Ageing will quicken; however, Paraguay will remain relatively young in terms of its median age. The country has the potential to benefit from a demographic dividend as…