Australasia

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Government-led initiatives have been successful in driving down smoking rates in New Zealand, due to increased health awareness, consistent excise tax hikes, stricter legislation and educational campaigns aimed at discouraging smoking. In 2023, the…

The government health policy over the past decade has placed great emphasis on reducing tobacco usage. While initiatives looked to target and restrict tobacco products, such as display bans and excise tax increases, e-vapour products have largely…

While cigarette sales in New Zealand have experienced sharp volume decline in recent years, as consumers shift to e-vapour products, cigars, cigarillos and smoking tobacco has been less affected. Fine cut tobacco and pipe tobacco tends to occupy the…

Despite the level of uncertainty and disruption to the regulatory framework governing cigarettes, the shift away from tobacco towards e-vapour products continued to intensify in 2023, although there are concerns over the prevalence of vaping among…

Value growth of pet products in Australia remains fairly stable, as consumers continue to prioritise their pets' needs despite the high cost of living. Due to financial constraints, pet owners are visiting veterinary clinics and grooming services…

Pet care in Australia continues to face challenges amid the economic slowdown, but is still demonstrating resilience and growth in both retail volume and current value terms in 2024. Pet care spending is the last category consumers consider reducing,…

Demand for other pet food in Australia is marginally improving following 2023’s volume decline, with the latter driven by local consumers enjoying greater mobility and spending less time at home. Some consumers have also shifted to home-made meals…

Despite low volume growth of dog food in Australia, mainly driven by falling demand for wet dog food, premium dry dog food remains a strong performer in 2024. Notwithstanding financial pressures, consumers continue to prioritise the wellbeing of…

Demand for cat food in Australia remains stable in 2024. On the other hand, value growth is being driven by ongoing unit price increases due to various factors, such as rising transportation costs, and higher expenses associated with canned food…

In 2023, Australia ranked sixth among developed nations for average gross income. Over the year, the country recorded a 1.5% decrease in per capita disposable income amid heightened inflation, increasing mortgage interest rates, subdued business…

Australia has one of the lowest smoking rates in the OECD, with just 10% of the population aged over 15 years being daily smokers, in contrast to the OECD average of 16%. Incidence rates declined over the review period in response to government…

While e-vapour products in Australia have come under growing regulatory scrutiny and increasing restrictions, the number of local consumers vaping continues to grow, with the number of regular vapers increasing by a CAGR of 3% over the review period,…

Historically, fine cut tobacco has benefited from consumer preference shifts from cigarettes, with the category being viewed as a cheaper alternative. Traditionally, when higher taxes drove up unit prices of cigarettes, consumers looking for more…

Demand for cigarettes in Australia continued to decline in 2023. The country has one of the lowest smoking rates in the OECD, with just 10% of people over the age of 15 years being daily smokers, in contrast to the OECD average of 16%. Incidence…

In 2023, homewares in Australia witnessed a convergence of functionality and aesthetics, with consumers prioritising practicality alongside visual appeal. Space-saving solutions became a dominant theme, as evidenced by the surge in popularity of…

In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is…

Despite a marginal decline for home furnishings in Australia in 2023, value sales remained above pre-pandemic levels. The Australian housing landscape, particularly in urban areas, is witnessing a rise in compact apartments and houses. This trend,…

In 2023, value sales of home and garden in Australia experienced a marginal decline following an increase the previous year. This was due to several factors, including the higher cost of living. As inflation swept Australia in 2023, it led to a rise…

In 2023, value sales of indoor plants in Australia recorded a further increase, driven in part by the rising influence of biophilic designs. Biophilia, which translates to “love of nature”, involves the integration of natural elements within indoor…