Australia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Australia StatisticsConsumer Lifestyles in AustraliaAustralia Country BriefingsFuture Demographics: Australia in 2030

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    Baby and Child-Specific Products in Australia

    May 2018

    Growth in baby and child-specific products will be driven by products which are free from harsh chemicals and feature naturally-derived ingredients in the forecast period. In this category, discerning millennial mothers play a key role in driving the...

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    Bath and Shower in Australia

    May 2018

    Bath and shower is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories except talcum powder projected to see growth. Growth in the category will be driven primarily by shower products, due to ...

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    Colour Cosmetics in Australia

    May 2018

    Colour cosmetics is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories projected to see positive performances. The category benefits from consumers’ growing interest in make-up trends and ...

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    Deodorants in Australia

    May 2018

    Deodorants is projected to increase in value terms at constant 2017 prices over the forecast period. However, despite frequent purchases in the category, growth is projected to be slow, due to maturity. Deodorants is not expected to become an ...

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    Depilatories in Australia

    May 2018

    Depilatories is projected to decline in value terms at constant 2017 prices over the forecast period, due to the maturity of the category and the consumer shift towards other hair removal alternatives. As most women consider hair removal an integral ...

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    Fragrances in Australia

    May 2018

    Fragrances is projected to increase in value terms at constant 2017 prices over the forecast period. Growth in this category will be driven by premium men’s and women’s fragrances, which are projected to see the strongest growth over the forecast ...

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    Hair Care in Australia

    May 2018

    Hair care is projected to see only slow growth in value terms at constant 2017 prices over the forecast period, reflecting the category’s high maturity and saturation. The slow growth will also be due to its highly promotional nature, as players ...

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    Mass Beauty and Personal Care in Australia

    May 2018

    Mass beauty and personal care is projected to continue to increase in value terms at constant 2017 prices over the forecast period. Growth will be driven by positive performances in all categories, with the exception of mass fragrances. Mass adult ...

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    Men's Grooming in Australia

    May 2018

    Men’s grooming is projected to increase in value terms at constant 2017 prices over the forecast period, with actual growth driven primarily by men’s toiletries. Men are expected to take a greater interest in personal grooming over the forecast ...

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    Oral Care in Australia

    May 2018

    Oral care is projected to increase in value terms at constant 2017 prices over the forecast period. The predicted low positive growth rate is due primarily to the category’s maturity. Over the forecast period, electric toothbrushes and tooth ...

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    Beauty and Personal Care in Australia

    May 2018

    Beauty and personal care continued to post a positive performance in Australia in 2017, with current value growth on a par with that recorded in 2016. Skin care saw the strongest growth, driven by consumers’ desire for natural and healthy skin. This ...

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    Premium Beauty and Personal Care in Australia

    May 2018

    Within premium beauty and personal care, premium adult sun care has the highest prospects for growth in the forecast period in value terms at constant 2017 prices. Similar to its mass counterpart, it benefits from consumers’ desire for healthy skin. ...

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    Skin Care in Australia

    May 2018

    Skin care is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories expected to see growth. This positive performance can be attributed to the increased attention consumers are paying to their skin ...

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    Sun Care in Australia

    May 2018

    Sun care is projected to see a value increase at constant 2017 prices over the forecast period, with all categories projected to see positive performances. Sun protection is the dominant category, which can be attributed to consumers’ active ...

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    Gardening in Australia

    May 2018

    One important trend seen in 2017 is consumers’ ability to research and implement significant gardening solutions in their homes. Australians are now finding themselves living in smaller spaces, and this has become a challenge. Australian consumers ...

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    Home Furnishings in Australia

    May 2018

    Indoor furniture experienced another year of positive value growth in 2017. Bedroom furniture has been an important area within indoor furniture, as mattresses have continued to grow in both volume and value terms, driven by improvements in quality ...

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    Home Improvement in Australia

    May 2018

    Home renovations in Australia continue to sustain growth in home improvement. Home paint products, hardware and power tools have been positively influenced by the wave of consumers seeking to perform improvement tasks at home. Consumers have focused ...

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    Homewares in Australia

    May 2018

    The homewares category has continued to be an avenue for consumers to give a fresh look to their dining rooms and kitchens without investing a significant amount of money and time. The improved ability of consumers to identify new trends is mainly ...

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    Home and Garden in Australia

    May 2018

    Although growth in home and garden is typically associated with the housing market performance, in 2017, home and garden demonstrated that the aggregate impact of other drivers can also help produce growth for the industry. Home renovations, strong ...

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    Naturally Healthy Beverages in Australia

    May 2018

    The tea product kombucha became mainstream in 2017, as supermarkets and on-trade venues increased their kombucha product ranges, with products becoming available at both key supermarkets, Coles and Woolworths, as well in on-trade venues such as ...

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