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Australia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia.

Australia StatisticsConsumer Lifestyles in Australia

Australia Country BriefingsFuture Demographics: Australia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Consumer Types: Australia

    Nov 2017

    Euromonitor explores the preferences and behaviours of five consumer types in Australia across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

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    Country Profile

    Australia: Country Profile

    Nov 2017

    The Australian economy continues to grow at a moderate but steady pace. A recovery in fixed investment (mainly stemming from LNG-related investment projects) along with moderate gains in private consumption offset a slowdown in government spending. ...

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    Future Demographic

    Australasia in 2030: The Future Demographic

    Oct 2017

    In 2030, the population of Australasia will reach 35.3 million, an increase of 24.5% from 2015. Strong growth in all population groups, particularly older groups, in 2015-2030 is influenced by high net migration, rising life expectancy and increasing...

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    Country Report

    Car Rental in Australia

    Oct 2017

    Car rental in Australia grew 4% in value sales in 2017, following 2% growth in 2016. Similarly, the number of car rental transactions in the country increased 2% in 2017. Car rental companies, like many other businesses in the travel market, largely ...

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    Country Report

    Airlines in Australia

    Oct 2017

    The biggest story of 2017 was the increased passenger capacity on flights to China. 2017 was the China-Australia Year of Tourism, intended to further drive cooperation between the two countries. In addition, in November 2016 the Australian Government...

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    Country Report

    Flows in Australia

    Oct 2017

    2017 was the China-Australia Year of Tourism, an initiative designed to recognise the close ties between the two countries, and featuring various marketing and airline partnership campaign activities throughout the year. Arrivals from China overtook ...

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    Country Report

    Intermediaries in Australia

    Oct 2017

    In 2017, intermediaries posted value growth of 4% in current terms, matching the 4% value CAGR witnessed during the review period. After the early part of the review period when Australians increasingly opted for domestic travel, the number of ...

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    Country Report

    Lodging in Australia

    Oct 2017

    With the growth of online sharing economy player Airbnb Inc in Australia, short-term rentals online experienced 12% growth in 2017. Short-term rentals offline, however, declined considerably over the review period, and posted just 1% current value ...

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    Country Report

    Online Travel Sales To Residents in Australia

    Oct 2017

    As Australian consumers increase their familiarity with e-commerce and extend their expectations of digital platforms across all industries, online sales to residents experience growth across the board – and the travel market is no exception. High ...

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    Country Report

    Travel in Australia

    Oct 2017

    Indonesia emerged as the leading destination for Australian travellers in 2017, up 24% in terms of trip numbers. While being a long-time favourite for Australian travellers, featuring consistently in Australia’s top five outbound destinations since ...

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    Country Report

    Analgesics in Australia

    Oct 2017

    The ban on OTC sales of codeine will be the biggest factor impacting growth in analgesics over the forecast period, with the ban due to come into effect from February 2018. In December 2016, Australia’s drug regulator, the Therapeutic Goods ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Australia

    Oct 2017

    Whilst the ban on OTC sales of codeine, due to come into effect from February 2018, will hit analgesics the hardest, the ban is also expected to impact growth in cough, cold and allergy remedies over the forecast period, with manufacturers including ...

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    Country Report

    Dermatologicals in Australia

    Oct 2017

    Dermatologicals is a consumer health category which sees its sales driven by the ageing population, with the prevalence of skin conditions typically increasing with age. According to Euromonitor International, the proportion of the population aged ...

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    Country Report

    Digestive Remedies in Australia

    Oct 2017

    Digestive remedies saw one of the strongest performances in consumer health in 2017, with poor eating habits, the ageing population, scheduling changes and the high prevalence of digestive issues spurring growth. Consumers in Australia have busy ...

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    Country Report

    Eye Care in Australia

    Oct 2017

    Eye care saw healthy growth over the review period, driven by the ageing population, new product launches featuring new formulae and delivery formats, environmental factors and the increasing use of contact lenses. In 2014, sales in eye care were ...

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