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 Market Research for Belarus

Euromonitor publishes reports on industries, consumers and demographics in Belarus.

  • Industry specific reports offer insight into market size and market share in Belarus; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Belarus report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Belarus in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Belarus statistics factfile.

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Country Report

Colour Cosmetics in Belarus

Consumers in Belarus became more price conscious in 2012, due to the sharp national currency devaluation in 2011 and ongoing devaluation in 2012, which drove price rises. In such conditions, trading down was the most important trend in the category. ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Deodorants in Belarus

Demand for deodorants remains stable in Belarus, as such products are used as a part of consumers’ daily hygiene routines. However, the products are mainly used by urban young to middle-aged consumers, while some rural and elderly consumers do not ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Depilatories in Belarus

The depilatories category remains underdeveloped in Belarus. Only a small proportion of Belarusian women use depilatories on a regular basis; more use depilatories occasionally, while a large proportion of women have never used depilatories. Sales of...

May 2013 | US$900| Add to cart | View details ›

Country Report

Fragrances in Belarus

Products in the fragrances category in Belarus are generally considered as a small luxury item, with women in particular tending to treat fragrances as an important part of their own style. Sales in 2012 were supported by a substantial number of new ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Hair Care in Belarus

Hair care is the largest category in value terms and one of the most developed within beauty and personal care, representing 18% of overall value sales in 2012. Belarusians, both women and men, are paying greater attention to their looks, with a ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Belarus

Traditional Belarusian conservatism towards men’s grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing more interest in ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Oral Care in Belarus

In 2012 the Belarusian economy improved, compared with the situation seen in 2011. The main product within oral care – toothpaste – is considered essential by most purchasers, which makes it more resistant to adverse economic circumstances. However, ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Belarus

In 2012 the economic conditions in Belarus improved, compared with the strong crisis in 2011. According to the Belarusian Ministry of Finance, the country ended 2011 with the rate of inflation climbing to 120%. The inflation rate in 2012 stood at ...

May 2013 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Belarus

Consumer price consciousness was a key trend in 2012 within beauty and personal care. For this reason sales of sets/kits increased because consumers perceive this product type to offer a lower-cost alternative to separate purchases. Belarusian ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Skin Care in Belarus

In 2012 demand for skin care products in Belarus remained relatively stable; such products are used on a regular basis by the majority of women in the country, with facial moisturisers and hand care being considered essential products. Category ...

May 2013 | US$900| Add to cart | View details ›
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Books more ›

Statistical Reference Handbook

Consumer Europe 2013

Oct 2012

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

Aug 2012