Brazil

After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…

In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

Digestive remedies is set to show double-digit growth in current value terms in Brazil in 2023; a result primarily driven by antacids and diarrhoeal remedies. Together, these two categories account for more than half of value sales of digestive…

Consumer health in Brazil is expected to close 2023 with double-digit growth in current value terms for the third consecutive year. While in previous years, the COVID-19 pandemic boosted demand for cough, cold and allergy (hay fever) remedies, as…

Supermarkets maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023. Grupo Mateus was one player that contributed strongly to growth in this year. The group’s growth trajectory began in Balsas, in the state of…

After a difficult couple of years, hypermarkets returned to growth in current value terms in Brazil in 2023, although outlet numbers continued to decline. The hypermarket business model has suffered from the strong expansion of neighbourhood…

Consumer foodservice in Brazil experienced a period of adjustment to reality in 2023. This followed a robust growth phase in 2022, driven by the ending of pandemic-related restrictions, as well as high inflation rates, mainly in the first half of the…

In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of…

Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while…

Stable prices for inputs into animal production eased costs for producers in 2023, and increased animal slaughtering. However, record production over the past two years did not result in better consumer prices. Increased export volume of animal…

In 2023, Brazil found itself at a crossroads of economic recovery and lingering challenges. After grappling with the aftermath of the pandemic, economic perspectives have brightened, and inflation has somewhat stabilised. However, the path to…

In 2023, bedroom furniture in Brazil recorded a marginal value sales decline, driven by various factors. Deflation in raw material costs, primarily driven by a fall in volume sales and industry-wide operating reductions, led to abundant inventories…

Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…

Dietary supplements is expected to see solid current value growth in Brazil in 2023, maintaining the trend seen for many years. During the years of the pandemic, consumers predominantly focused on products that strengthened their immune system. While…

Dermatologicals is set to maintain a healthy growth trajectory in current value terms in Brazil in 2023, in line with the increase recorded in 2022, driven mainly by price rises. The pandemic years were marked by a reduction in Brazilians’ purchasing…

In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…

In 2023, the Brazilian agricultural market witnessed distinct dynamics in producing different vegetables. For onions, a sharp decline in prices was seen, due to an expanded cultivation area and high availability. Consumers benefited from more…

The fresh food landscape experienced distinct movements throughout 2023. There was an increase in the availability of cuts of animal protein, however, due to the expansion of international trade, the increase in supply did not impact the final…