Brazil

Travel in Brazil in 2024 has been marked by growth and the resilience of the industry, reflecting the country’s more positive economic outlook compared with previous years. The unemployment rate is decreasing, inflation is more controlled, and the…

Travel in Brazil in 2023 was marked by robust growth and resilience, reflecting the country’s positive economic outlook compared with previous years, and the complete end of the COVID-19 pandemic. The unemployment rate was declining, inflation slowed…

The lodging landscape in Brazil in 2024 is marked by recovery, with improvements seen in several key cities, including major capitals such as São Paulo, Rio de Janeiro, Brasília, Curitiba, Belo Horizonte, Salvador, Porto Alegre, Recife, Fortaleza,…

123 Milhas is an online travel agency that offers air tickets, lodging, and other travel services, such as packages, travel insurance, and car rental. In 2023, the company suspended its flexible date packages and air ticket issuance, known as…

In 2023, airlines saw growth in Brazil, and this is set to continue in 2024. Approximately 108 million passengers were transported in 2023, with this set to rise to 120 million in 2024. Passenger numbers are therefore in recovery, although are not…

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor International’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand…

Campinas and Brasília stand out as Brazil's most economically thriving cities, as they recorded the highest disposable incomes and labour productivity, respectively. In terms of showing potential for future economic expansion, Porto Alegre is…

In 2023, bath and shower care continued to be the largest category within the overall beauty and personal care packaging market, with bar soap holding a dominant position within bath and shower. Flexible paper continues to be the preferred choice for…

The global economic outlook remains stable, supported by falling inflation, a strong labour market and sustained consumption. Short-term growth prospects, however, are undermined by the still-high interest rate environment, while a potential cooling…

Brazilians’ general health awareness was rising even before COVID-19, but this was accelerated by the pandemic. Moreover, the high levels of sugar, fat, and salt in packaged food were heightened following the introduction of new legislation in the…

New labelling legislation was implemented in Brazil towards the end of 2022, so 2023 was the first full year it was in place. The legislation requires a clear, prominent front-facing nutritional label of a standardised size. It also requires an alert…

Many Brazilian consumers have become more concerned about their health, and are keen to prevent medical problems by eating and drinking well. This has benefited health and wellness products within snacks. Consumers are increasingly aware of the link…

2023 was the first full year of Brazil’s new labelling legislation for packaged foods, after being brought into effect in October 2022. Changes were made to how nutritional labels work and are positioned, by standardising sizes, in addition to…

Dairy products and alternatives with health and wellness claims have benefited from greater consumer interest in certain specific attributes provided by such products. One of the most significant health and wellness trends in dairy products and…

Polarisation in consumption habits was seen, as the pandemic and economic crisis hit Brazilians hard. However, as pressures on the economy eased, 2023 was a more positive year, and an increasing number of consumers had a propensity to spend on health…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

In 2023, the upward trend in household consumption persisted for a tenth consecutive quarter in Brazil. This resurgence in spending was underpinned by significant macroeconomic factors, including improvements in income levels and employment, coupled…

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…

In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in…