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Country Report

Baby and Child-Specific Products in Costa Rica

One of the more notable stories in baby and child-specific products in Costa Rica during 2012 was the development of stronger levels of product segmentation, especially segmentation which is related to the offer of innovative products for all of the ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Costa Rica

The key trend in bath and shower in Costa Rica during 2012 was related to the development of natural formulations and the addition of innovative scents which are designed not only for cleaning purposes but also to give consumers a refreshing and ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Costa Rica

During 2012, an increasing number of products in colour cosmetics featured combinations of various value-added benefits, including moisturising, anti-ageing, sun protection and added natural extracts the most popular of these. The category’s leading ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Deodorants in Costa Rica

The further development of antiperspirant features and the inclusion of natural ingredients emerged as the main trends in deodorants in Costa Rica during 2012. This involved the category’s leading manufacturers directing their promotional efforts ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Depilatories in Costa Rica

The main factor impacting upon demand for depilatories in Costa Rica in 2012 was the addition of natural ingredients to many of the diverse range of products which constitute depilatories in Costa Rica. This boosted segmentation in the category, ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Fragrances in Costa Rica

Towards the end of the review period, so-called ‘one shot’ and ‘limited edition’ fragrances emerged as the main trend in fragrances. Positioning fragrances as ‘one shot’ or ‘limited edition’ products allows manufacturers and distributors to continue ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Hair Care in Costa Rica

Hair care in Costa Rica continues to move towards deeper levels of product segmentation as the category’s leading players continue to focus on the development of natural ingredients and products with specific purposes as well as products with “all in...

May 2013 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Costa Rica

Men’s grooming in Costa Rica is a beauty and personal care category which is currently subject to strong development as the category’s leading companies respond to the latest research into the personal grooming needs of Latin American men, especially...

May 2013 | US$900| Add to cart | View details ›

Country Report

Oral Care in Costa Rica

The major trend in oral care in Costa Rica during 2012 was the deepening levels of product segmentation in a variety of categories ranging from toothpaste to dental floss and mouthwashes/dental rinses. This was the result of the increasing base of ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Costa Rica

The growth rates achieved in the majority of beauty and personal care categories during 2012 reflect the ongoing economic situation as many companies are still returning to pre-financial crisis growth levels. Lower growth rates are the result of ...

May 2013 | US$2,400| Add to cart | View details ›
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