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Country Report

Baby and Child-Specific Products in Costa Rica

Baby and child-specific products remained relatively stagnant in terms of product innovation in 2014, with certain manufacturers losing momentum (such as L’Oréal which showed strong innovative efforts in 2011-2012 ). In general terms, the greater ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Bath and Shower in Costa Rica

Far from being considered basic necessities, consumers are increasingly seeking a bath and shower experience. Even though the category was overcrowded in recent years, with several new products, including exfoliate scrubs, shower gels, intimate ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Colour Cosmetics in Costa Rica

Colour cosmetics is seeing a n upward sales momentum in all categories, in response to the increasing significance of self-image and individuality, which is developing in line with different social phenomena, such as the popular “selfie” trend though...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Deodorants in Costa Rica

The increasing availability of segmented alternatives in the local marketplace responded to the changing purchasing attitudes amongst consumers, who are likely to make more conscious purchases which are seen as worthy investment in their body and ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Depilatories in Costa Rica

Women in Costa Rica are more willing to spend on waxing services on a more frequent basis, driven by the increasing availability of beauty centres (in both urban and rural areas) and trained specialists, ongoing hectic lifestyles and the rising ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Costa Rica

The World Cup in Brazil was one of the factors which had the most impact on fragrances in 2014, particularly within the premium segment. This was not only because of the wide range of soccer-themed products (gift with purchase and limited editions), ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Hair Care in Costa Rica

Innovation was again the most important driver of growth in hair care in 2014. New brands and products emerged, and the majority of them featured advanced technology and segmented solutions (according to hair type, specific needs and combined ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Costa Rica

Not only did men’s shaving see further dynamism in 2014, but also other self-indulgence-oriented categories achieved higher demand amongst local men. This was especially due to the ongoing self-identification trends (sporting, millennials, executive)...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Oral Care in Costa Rica

The local marketplace has become saturated with product formats and added benefits in oral care. This is exploited by the leading brands, which are constantly making sure they can adorn the “new” label on their packaging through line extensions, ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Beauty and Personal Care in Costa Rica

On the whole, beauty and personal care in Costa Rica maintained positive but modest growth over the review period. This was mainly due to the uncertain economic situation, which was still impacted by the recession, but also due to other factors, such...

Jun 2015 | US$2,650 | Pages: 92 | Add to cart | View details
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