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 Market Research for Costa Rica

Euromonitor publishes reports on industries, consumers and demographics in Costa Rica.

  • Industry specific reports offer insight into market size and market share in Costa Rica; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Costa Rica report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Costa Rica in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Costa Rica statistics factfile.

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Country Report

Bath and Shower in Costa Rica

As a result of globalisation, local consumers became more aware of product differentiation, resulting in them trying new products and concepts such as natural formulated bar soaps and body washes and shower gels. The use of natural ingredients became...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Colour Cosmetics in Costa Rica

Given the on-going globalisation and opening market, consumers are becoming more willing to try the emerging bold trends that are determining product innovation within colour cosmetics, such as seasonal colours (according to weather) glitter effects,...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Deodorants in Costa Rica

Deodorants continued to see deeper levels of segmentation in 2013, with manufacturers focusing on consumers’ different needs, which were directly related to age and aspirational life styles. The leading brands continued to benefit from the influence ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Costa Rica

Most players consider that institutional sales represent a good development opportunity to increase their sales levels in Costa Rica in the forecast period. The range of options continued to vary from the most basic toilet paper dispensers to more ...

Apr 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Costa Rica

Given the maturity of cotton wool/buds/pads in Costa Rica, the main manufacturers continued to rely on the introduction of new specialised lines that are capable of adding value to specific consumer groups, particularity women who use make-up on a ...

Apr 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Incontinence in Costa Rica

Even though the local population continues to age in Costa Rica, the demand for incontinence products remains limited with many mature buyers continuing to have a negative perception about these products as they are often associated with older people...

Apr 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Costa Rica

As local consumers become more price-orientated, the development of new products continued to increase the demand for value for money nappies and diapers among the lower and mid income buyers. Upper class shoppers’ interest in added value and niche ...

Apr 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Tissue and Hygiene in Costa Rica

As local economy continues returning to its previous growth rate (before the 2009 economic crisis affected the purchasing capacity of a large portion of the local population), Costa Rican buyers remain very cautious about maximising their budgets. ...

Apr 2014 | US$2,400 | Pages: 56 | Add to cart | View details

Country Report

Retail Tissue in Costa Rica

In spite of the stability of tissues in Costa Rica, the further penetration of value for money brands continued to increase the competitive environment within retail tissue. This resulted in manufacturers looking for additional manufacturing and ...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Sanitary Protection in Costa Rica

The further movement towards offering more added value and premium products was the main trend within sanitary protection in Costa Rica during 2013. As demand for value for money continued to develop, manufacturers added value features to their ...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details
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