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Costa Rica

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica.

Costa Rica StatisticsConsumer Lifestyles in Costa Rica

Costa Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Costa Rica: Country Profile

    Feb 2017

    The pace of economic growth will decelerate slightly in 2016. The economy is mainly supported by gains in private final consumption. Exports will show steady improvement. A much more stringent process of fiscal consolidation will be the major ...

    US$150
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    Country Report

    Bottled Water in Costa Rica

    Feb 2017

    Local consumers continue to gain interest in added value soft drinks options, rather than traditional bottled water alternatives, with demand being boosted by smaller multipack presentations available in modern grocery retailers, such as supermarkets...

    US$990
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    Country Report

    Carbonates in Costa Rica

    Feb 2017

    As carbonates consumption continues to be affected by rising consumer health awareness and concerns over high sugar beverages, as well as artificial sweeteners, some companies are looking towards focusing on premium options such as the imported Jones...

    US$990
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    Country Report

    Concentrates in Costa Rica

    Feb 2017

    As the popularity of concentrates continues to be challenged by the convenience offered by economic RTD soft drinks such as value for money carbonates, RTD teas and fruit drinks, leading players are introducing new flavours and innovative products in...

    US$990
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    Country Report

    Energy Drinks in Costa Rica

    Feb 2017

    Energy drinks continue to rapidly grow in popularity among young low and mid-income consumers, while the area continues to consolidate, with underperforming brands gradually withdrawing (eg imported SoBe and Ciclón brands). In addition, some brands, ...

    US$990
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    Country Report

    Juice in Costa Rica

    Feb 2017

    Consumers will continue to demand more convenient and healthier products over the coming years. As a result, companies will look to offer affordable and convenient multipack options (mostly for children’s lunch boxes) as well as natural functional ...

    US$990
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    Country Report

    Soft Drinks in Costa Rica

    Feb 2017

    As consumers from all socio economic segments continue to adopt more rational shopping habits, the main soft drinks players are focusing on boosting sales by offering added value and improved packaging and increasing the availability of smaller ...

    US$2,100
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    Country Report

    RTD Coffee in Costa Rica

    Feb 2017

    As a broader base of younger consumers opt for cold RTD coffee alternatives instead of more traditional hot coffee beverages, leading players within this emerging category continue to orient their marketing efforts to this consumer segment by ...

    US$990
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    Country Report

    RTD Tea in Costa Rica

    Feb 2017

    As a broader base of local mid-end consumers continue to become interested in healthier soft drinks alternatives, demand for RTD tea is shifting towards more affordable formats, particularly bigger packs for family consumption, often at the expense ...

    US$990
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    Country Report

    Sports Drinks in Costa Rica

    Feb 2017

    Limited innovation and the further consolidation of major global flagship brands continued to be seen within sports drinks in Costa Rica during 2016, with Coca-Cola FEMSA Costa Rica capitalising on strong brand awareness and mass media exposure due ...

    US$990
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    Country Report

    Coffee in Costa Rica

    Jan 2017

    Coffee’s popularity continued declining among younger consumers in Costa Rica. Therefore, manufacturers continued to orientate their marketing efforts towards reaching the broad base of middle- and low-income mature buyers who demand value for money ...

    US$990
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    Country Report

    Other Hot Drinks in Costa Rica

    Jan 2017

    Brand awareness continued to combine with the use of additional indulgence-orientated claims to promote mass products at local grocery outlets, where point-of-sale presence and unit price also play key roles in other hot drinks in Costa Rica. ...

    US$990
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    Country Report

    Hot Drinks in Costa Rica

    Jan 2017

    As local consumers’ economic status was restricted by the overall economic performance, demand for hot drinks reflected a polarised environment, where high-end indulgent products gained additional momentum among economically advantaged consumers, ...

    US$2,100
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    Country Report

    Tea in Costa Rica

    Jan 2017

    As traditional value-orientated local products approached maturity among a broader base of middle-income consumers, new added-value proposals, based on flavour innovations, functional ingredients and premium packaging kept emerging at modern grocery ...

    US$990
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    Country Report

    Air Care in Costa Rica

    Jan 2017

    As the number of brands and value-for-money otions available keeps developing in Costa Rica, pricing strategies and product positioning have been the main purchase drivers amongst local buyers. Creating a pleasant enviroment and other wellbeing ...

    US$990
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    Country Report

    Bleach in Costa Rica

    Jan 2017

    As bleach continues to move towards maturity, major players such as Clorox keep relying on adding additional levels of innovation. This includes using gel formats and new multi-surface formulations capable of providing added value to consumers, while...

    US$990
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    Country Report

    Dishwashing in Costa Rica

    Jan 2017

    While traditional hand dishwashing keeps orienting towards developing better value-for-money options for low- and mid-income consumers (mainly solid/cream formats), liquid alternatives continue to gain the interest of upper-class shoppers in Costa ...

    US$990
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    Country Report

    Home Insecticides in Costa Rica

    Jan 2017

    Increasing competition has encouraged more aggressive pricing strategies and promotional value packs. Meanwhile, further innovation and the offer of additional functional features (such as zika virus elimination claims) is seen as the best way to ...

    US$990
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    Country Report

    Laundry Care in Costa Rica

    Jan 2017

    Liquid detergents continued to set the pace in terms of new developments during 2016, which helped to increase the penetration of these products amongst a broader base of mid income buyers. These consumers are attracted by the differentiated ...

    US$990
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    Country Report

    Home Care in Costa Rica

    Jan 2017

    Local consumers continue to benefit from a broader base of retailers for covering their regular home care shopping needs. Rising competition levels between major brands as well as between traditional and modern grocers in Costa Rica is generating ...

    US$2,650
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