Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Other dairy in Germany is set to exhibit a somewhat stagnant retail volume performance in 2024 overall, with most categories experiencing minimal growth or slight declines. While the category as a whole is seeing limited movement, certain categories…
Imaging devices, both digital cameras and digital camcorders, are set to continue to decline in retail volume terms in Germany in 2024. This can mainly be attributed to the substitution by smartphone cameras. As smartphones have become an…
Whilst economic freedom is substantial, the individual tax burden is elevated and far-right factions are gaining ground. Inflation is falling, joblessness is low, and foreign firms are investing, but the economy is struggling to perform. Although…
The landscape of savoury snacks in Germany is experiencing significant shifts due to economic pressures and evolving consumer expectations. Price fluctuations in essential ingredients, especially edible oils, are impacting production costs. These…
Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…
Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…
Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the…
Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…
While not dramatically, retail volume sales of fruits in Germany declined in 2023. Economic factors such as rising prices and inflation are likely to have contributed to the decline; higher food costs and reduced purchasing power among consumers…
In 2023, debit cards in Germany maintain their upward trajectory, building on the momentum gained in previous years. The waning impact of the pandemic has accelerated the transition from cash to digital payments, particularly debit cards. This shift…