Germany

Connected and autonomous vehicles are becoming more widespread, reflecting the automotive industry's digital and technological shift. This report sizes the autonomous vehicle market, specifying the countries and brands embracing driverless…

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.…

Retail volume sales of yoghurt and sour milk products in Germany are declining in 2024, with one of the primary reasons for this downturn being the growing consumer focus on health and wellness, which has led to greater scrutiny of sugar content in…

Wearable electronics is expected to maintain negligible retail volume growth in Germany in 2024; however, different categories are set to experience different performances. While smart wearables, which account for nearly two thirds of volume sales,…

The retail volume growth rate of portable players in Germany is set to increase in 2024. This is not only due to continued steady growth for wireless speakers, which makes up the vast majority of this category, but also because e-readers is expected…

In 2024, plant-based milk in Germany is set to continue its impressive growth trajectory, reflecting the ongoing shift in consumer preference towards more sustainable, health-conscious, and ethically produced food options. One of the primary drivers…

Other dairy in Germany is set to exhibit a somewhat stagnant retail volume performance in 2024 overall, with most categories experiencing minimal growth or slight declines. While the category as a whole is seeing limited movement, certain categories…

After years of decline during the post-pandemic years, mobile phones is finally set to experience retail volume growth in Germany once again in 2024. However, this is expected to be exclusively driven by an increase in sales of smartphones, with…

In-car entertainment in Germany is set to continue to decline in retail volume terms in 2024, and at an even more rapid rate than in the previous year, as the devices in this category become increasingly redundant. In-car navigation devices are being…

Imaging devices, both digital cameras and digital camcorders, are set to continue to decline in retail volume terms in Germany in 2024. This can mainly be attributed to the substitution by smartphone cameras. As smartphones have become an…

After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking…

Home audio and cinema in Germany is expected to continue to experience retail volume declines across all categories in 2024. This is because consumers are avoiding purchases of products they deem unnecessary in order to save money due to the insecure…

Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher…

Drinking milk products in Germany is at a crossroads in 2024, with a marginal but steady decline in both volume and sales value signalling deeper changes in consumer behaviour and preferences. This downturn is not an isolated event but part of a…

Dairy products and alternatives in Germany is set to experience growth in 2024 overall, marked by increases in both retail current value and volume sales. This upward trend reflects a dynamic industry in which traditional dairy products and…

In 2024, overall consumer electronics in Germany is set to see only minimal growth, which can be attributed to the uncertainty plaguing German consumers due to economic developments, such as increased energy costs. Although the economic situation has…

Computers and peripherals is set to continue to see a significant retail volume decline in Germany in 2024, as consumers are still reluctant to make purchases due to global crises which are leading to the increased cost of living and uncertainty…

Retail demand for cheese in Germany continues to grow in 2024. Hard cheese types, such as Gouda, Emmental, and Parmesan, have seen a greater increase in demand compared to their soft counterparts. This can be attributed to factors such as the longer…

Retail volume sales of butter and spreads in Germany are marginally declining in 2024, following a weak performance over the second half of the review period. A significant factor driving this decline is the growing health consciousness among German…

Baby food in Germany is characterised by stagnation, with retail volumes recording marginal growth in 2024. One notable exception to this trend is powder special milk formula, which is experiencing above-average growth, and stands out as a bright…