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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Baby and Child-Specific Products in Greece

The continuous decline in the number of births in Greece, associated with the ongoing recession, was a key factor in squeezing sales of baby and child-specific products in 2015. To place this in context, from 117,900 births at the outbreak of the ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in Greece

In 2015, as was the case in recent years, manufacturers and retailers alike continued an all-out campaign of promotions and discounts in bath and shower, leading value sales to decline by 3%. The majority of consumers have turned into bargain hunters...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Greece

The trends of the recession which have marked recent years also characterised 2015. Faced with slashed disposable incomes, Greek consumers prioritised the staples of colour cosmetics (mascara, eye liner/pencil, lipstick and foundation/concealer, ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Greece

Despite the unfavourable economic conditions and the subsequent manufacturer focus on promotions as a means to appeal to financially-constrained consumers, deodorants was short of innovation in 2015. A key trend which developed over recent years and ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Depilatories in Greece

Sales of depilatories remained under pressure in 2015, with laser hair removal becoming ever more affordable and mainstream amongst the female population. Clinics offering permanent hair removal dropped prices considerably, whilst during summer they ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Greece

Fragrances continued to decline in 2015, although signs of stabilisation, at least in premium fragrances, the category which was hit hardest by the recession, were evident, even though the summer’s socio-political turbulence resulted in many ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Hair Care in Greece

The premiumisation trends which emerged in 2014 were in full development in 2015. High levels of innovation characterised hair care in 2015, with the spotlight on herbal oils within standard shampoos and conditioners, as well as dry/damaged hair ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Men's Grooming in Greece

As consumer budgets remain squeezed, consumers increasingly opt for a “one-product-solution”, products that can cover the needs of the whole family instead of gender-specific ones. This trend translated to losses for men’s grooming in 2015, with most...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Greece

Oral care managed to sustain its value sales despite the economic and political turbulence that characterised 2015. One reason is that Greek consumers are increasingly conscious of oral hygiene and understand the importance of prevention as a means ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Skin Care in Greece

Value sales of skin care, the largest single category within beauty and personal care in Greece, remained under heavy pressure in 2015. Ongoing promotional intensity and a shift in distribution channels meant that Greek consumers were even keener to ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details
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