Greece

Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season…

In 2024, tourism flows in Greece, both in terms of inbound arrivals as well as outbound departures, are set to record double-digit growth. In the previous year, Greece experienced a robust increase in tourist arrivals, despite the ongoing cost of…

In 2024, in terms of lodging, city hotels in Greece continue to outperform their seasonal counterparts, driven by the resurgence of city breaks and the recovery of Business and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel…

In 2024, the booking sector in Greece has seen its revenue surpass pre-pandemic levels, driven by a robust increase in travel demand and significant hikes in travel costs. This rise in revenue is attributed to both an uptick in the number of…

The airline industry in Greece is experiencing substantial growth in 2024, driven by a significant increase in air travel demand. This surge in passenger numbers, coupled with rising airline fares, has contributed to robust sales growth across the…

Athens remains Greece’s most economically active city, due to its position in terms of population size, consumer expenditure and disposable income. Moreover, Larissa holds the highest potential for future economic expansion, based on expected GDP…

Within the Greek dairy market, yoghurt and sour milk products is the only category expected to experience an increase in retail sales volumes in 2024. Yoghurt holds a significant place in the Greek diet, serving not just as a breakfast staple, but…

In contrast to the general decline in sales across the Greek dairy industry, plant-based dairy alternatives - such as milk, cheese, and yoghurt - are poised for positive growth in retail volume terms in 2024. Consumers often associate plant-based…

The market for other dairy products in Greece is expected to experience a continued decline in retail volume in 2023. This is partly due to inflationary pressures, with prices rising significantly. In addition, condensed and evaporated milk, which…

The market for drinking milk products in Greece is projected to see a continued decline in retail volume terms in 2024. Rising cow’s milk prices, driven by various factors, including adverse weather conditions, inflation and supply chain issues, have…

The market for dairy products and alternatives in Greece is projected to experience sluggish growth in retail volume terms in 2024, continuing the trend observed in the previous year. Although there will be an uptick in current value growth, this…

The Greek cheese market is projected to exhibit stagnant performance in retail volume terms in 2024, largely due to ongoing inflationary pressures and rising prices. As a cornerstone of Greek cuisine, cheese continues to play a vital role in everyday…

The market for butter and spreads in Greece is set to experience a slight decline in retail volume terms in 2024. This will be due largely to significant price increases, a trend that is being observed across many dairy categories. The primary driver…

The Greek baby food market is projected to experience a decline in retail volume terms in 2024, continuing the downward trend observed in the previous year. While there will be an increase in current value growth, this will largely be driven by…

In 2023, Greece ranked 16th among Western European nations in average gross income, with a significant rise in per capita disposable income due to decreased unemployment. However, income inequality remained a challenge, particularly among the youth…

High fibre remained the leading health and wellness claim in staple foods in Greece in 2023. Many consumers look for high fibre products to compensate for the deficiency in their fibre intake from vegetables, especially as increasingly hectic…

Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…

The snacks market in Greece witnessed a notable pivot towards health and wellness claims in 2023. With consumer health consciousness continuing to rise strongly, products carrying claims such as low fat, no sugar, high protein, gluten free, and vegan…

Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…

Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…