Hong Kong, China

Wound care in Hong Kong is witnessing increasing demand for technologically-advanced bandages and adhesive plasters, driven by a growing consumer preference for products that prioritise user convenience and promote faster healing. This shift in…

In Hong Kong, there are two main strategies that consumers adopt when they want to lose weight. Some choose weight management products featuring natural ingredients that are highly recognised, while others tend to choose detoxification options. Since…

Demand for vitamins in Hong Kong continues to recover, with vitamin B in particular witnessing the emergence of innovative delivery formats beyond traditional capsules. In addition to the traditional tablet and gummy formats for vitamins, innovative…

Sales of sports nutrition in Hong Kong continue to rise as the fitness trend gains further momentum in the city. Not only have fitness centres developed from opening for a limited time to 24-hour operations, but the development of fitness sports and…

The demand for melatonin as a sleep aid in Hong Kong continues to grow, with brands innovating to offer enhanced absorption and user-centric formulations. One key development in this space is the increasing popularity of time-release melatonin…

Along with the impact of 2024’s influenza season in Hong Kong, the resumption of international travel may also expose children to unknown environmental and dietary elements, leading to increasing instances of respiratory ailments. Nasal decongestants…

The penetration of NRT smoking cessation aids in Hong Kong remains low. Smoking prevalence among adults continues to fall, with the share of male smokers falling to 16.8% (down one percentage point from 2023) and the share of female smokers falling…

The pandemic created a renewed interest among consumers in traditional Chinese medicine (TCM) and herbal/traditional products in Hong Kong. This trend has gained significant traction, expanding beyond the older generations and permeating the younger…

Demand for eye care in Hong Kong, driven mainly by standard eye care, continues to rise in 2024. Hong Kong's rapidly ageing population, combined with the ubiquitous use of digital devices such as computers, mobile phones, and tablets, has led to…

With the resumption of travel, indigestion and heartburn remedies, along with motion sickness remedies, are strongly performers within digestive remedies in Hong Kong, due to the population’s everchanging needs. Antacids have long been a popular…

The offer of probiotic supplements in Hong Kong has evolved significantly, moving beyond an initial focus on digestive health and expanding into a broader range of health concerns. While probiotics were previously known for their benefits in…

Slowing growth of dermatologicals in Hong Kong can be partly contributed to Japanese imports presenting increasing competition for international brands. With the technological advancements and innovative formulations led by Japanese pharmaceuticals,…

Sales of cough, cold and allergy (hay fever) remedies in Hong Kong continue to rise, as the city grapples with recurring influenza seasons, exacerbated by the spike in inbound and outbound travellers. However, this dynamic environment has been…

Consumer health in Hong Kong is experiencing a dynamic transformation, as the city's population becomes increasingly proactive in managing their wellbeing. The return of mainland Chinese tourists has further boosted the demand for vitamins and…

Analgesics in Hong Kong remains on its path of recovery as the resumption of travel has led to an increase in retail tourism activity. Historically, tourist expenditure, particularly from mainland Chinese consumers, represented a substantial source…

2024 is a year of repositioning for Hong Kong as a destination. The Hong Kong travel industry is experiencing a nuanced recovery post-pandemic, with inbound tourism gradually returning to pre-pandemic levels. Notably, China, a key source market that…

In 2024, travel in Hong Kong is set to maintain its upward trajectory throughout the year, with inbound arrivals continuing to recover, driven by primary source market, mainland China. The reliance on Chinese tourists is intensifying, marking a…

The slow recovery of long-haul visitors to Hong Kong has been a significant hurdle for upscale and luxury hotels that traditionally cater for this segment. These visitors, known for longer stays and higher spending, have been notably absent,…

In the dynamic landscape of Hong Kong's booking sector, the convergence of tech-savvy consumers and a high fixed-cost business environment has catalysed a significant shift towards online booking platforms. This transformation, accentuated by the…

Airlines in Hong Kong are experiencing a promising revival as outbound travel sentiment among local residents remains robust. In fact, 40% of Hong Kong respondents plan to increase their spending on travel in 2024, according to Euromonitor…