India

In India, the demand for sugar confectionery in the form of fruit-based gummies has picked up, driven by the shift in consumer preference toward healthier options, and the availability of diverse flavours of gummies. Gummies, due to their…

Savoury snacks in India is set for steady growth in both retail volume and current value terms in 2024. Potato chips and puffed snacks are expected to remain the largest categories, attracting healthy demand largely due to their affordable prices and…

In 2024, designer apparel and footwear is expected to maintain similar solid retail current value growth momentum to that seen the previous year. Women’s designer apparel accounts for the highest share of sales, and is also set to remain the fastest…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…

The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in…