India

In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…

In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…

In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…

Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.

With the waning impact of the pandemic, off-trade sales of RTD tea in India have been increasing due to the drink’s convenient on-the-go nature. Hindustan Unilever dominates demand for still RTD tea, with a nationwide presence primarily driven by its…

India's youthful population, with 327 million millennials and 378 million Generation Z individuals as of 2023, has become a significant driver of juice consumption in the country. This young demographic, combined with growing health consciousness, is…

In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…

The demand for health-enhancing products is on a notable rise in India. Pioma Industries, a leading concentrates player with its brand Rasna, has acknowledged this trend and developed products tailored to meet general health and wellness preferences.…

In 2024, Coca-Cola, the leading carbonates player in India, decided to transfer its company-owned bottling operations in three North Indian regions to existing independent bottlers. These regions include Rajasthan, Bihar, North-East India, and parts…

The ongoing demand for bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…

The PET bottle is the leading pack type for soft drinks in India and was seeing strong growth at the end of the review period, which is expected to continue over the forecast period. This growth can be attributed to various reasons, firstly, this…

Flexible aluminium/plastic remains the most widely used pack type in hot drinks in India, mainly because of Its role in the packaging of tea, which dominates volume sales in hot drinks. Flexible aluminium/plastic has superior barrier properties that…

Vegetables is set to see low total volume growth in India in 2023. However, the rate of increase is expected to be slower than seen in previous years, as although most categories have been seeing rising sales, the strong decline in sales of tomatoes…

Sugar and sweeteners is expected to see continued total volume growth in India in 2023. Meanwhile, retail current value growth is expected to be significantly higher than retail volume growth, primarily due to retail price increases as a result of…

Starchy roots is set to maintain slow and stable total volume growth in India in 2023, with increases expected by all measures. Potatoes remains by far the dominant category within starchy roots, but is set to see the slowest rate of growth in 2023.…