Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
Air care is seeing fair growth, which is attributed to the ongoing growth of urbanisation in Indonesia. Electric air fresheners is seeing the strongest sales, achieving double-digit value growth in 2023. This underscores a shifting preference among…
Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…
2024 presents another positive year for airlines in Indonesia, although there is still some way to go for a more robust recovery of airlines sales (compared to pre-pandemic travel booms), for both domestic and international flights. Trends are being…
In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years,…
Total alcoholic drinks packaging retail volumes continued to rise in Indonesia in 2023. There has been a noticeable continued shift towards at-home drinking, which started during the pandemic, but continued to be driven by the uncertain economic…
The market for analgesics in Indonesia is poised for continued healthy growth in current value terms in 2024, as these medications remain a popular choice for everyday health issues like fever and minor aches. A key factor driving the accessibility…
Retail volume sales of apparel accessories plummeted in 2023. This was due to the declining performance of other apparel accessories, following the relaxation of regulations regarding the wearing of face masks in indoor settings in December 2022. The…
Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…
Apparel and footwear specialists saw further current value growth in Indonesia in 2023. In the post-COVID-19 environment, consumer experience has become increasingly important, with consumers expecting comfort and unique design in stores. Gen Z and…