Indonesia

The travel industry in Indonesia maintains healthy growth in 2024, albeit at lower and more stable levels than seen during the immediate post-pandemic rebound, when growth figures spiked. Overall inbound tourism continues its recovery, in line with…

Inbound tourism is seeing strong double-digit growth in Indonesia in 2024, although this performance is slowing down and stabilising compared to the post-pandemic travel and tourism rebound seen in the recent review period. It is also noted that the…

Lodging (destination) maintains a positive performance in Indonesia in 2024, with healthy hotel occupancy rates. That said, the sector continues its ongoing recovery in line with travel and tourism stabilisation in general, following the disruptors…

Booking is enjoying a positive performance in Indonesia in 2024, with online intermediaries in particular seeing robust sales and with “flash sale” promotional events used as a key strategy. On the other hand, offline operators find themselves…

2024 presents another positive year for airlines in Indonesia, although there is still some way to go for a more robust recovery of airlines sales (compared to pre-pandemic travel booms), for both domestic and international flights. Trends are being…

Samarinda and Surabaya are Indonesia’s most economically vibrant cities, achieving the highest GDP per capita in 2023, while Makassar holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in…

Sweet biscuits, snack bars and fruit snacks is achieving decent value and volume growth in Indonesia in 2024. Fruit snacks is seeing the strongest volume growth, while sweet biscuits shows the strongest value growth. However, as seen across snacks…

Sugar confectionery remains in a small volume slump in Indonesia in 2024, while value sales achieve small positive gains. Sugar confectionery faces challenges from rising health and wellbeing trends, within which there is a growing awareness of the…

Snacks is seeing small positive volume sales in Indonesia in 2024, with value sales more strongly supported by high unit prices. These high prices are caused by inflationary pressures and hikes seen in the cost of raw ingredients and manufacturing,…

Savoury snacks remains in a retail volume slump in Indonesia in 2024, with value sales better supported by high unit prices caused by inflationary pressures. Savoury snacks is a mature category in Indonesia, with this factor also contributing to a…

Ice cream in Indonesia is achieving small value and volume gains in 2024. That said, retail ice cream has recently faced competition from foodservice, with the on-trade channel seeing significant volume growth in the previous year. In the recent…

Gum remains in a structural decline in Indonesia in 2024, in both value and volume terms. Gum is a small and mature category, with few opportunities for innovation or reinvention. Thus, maturity is set to continue to limit growth potential in gum,…

Chocolate confectionery is achieving positive value gains in Indonesia, thanks to high unit prices, with retail volume also in small positive retail growth. The high unit prices in chocolate confectionery are attributed to the high costs of cocoa,…

The market for yoghurt and sour milk products in Indonesia is set to see solid growth in retail volume terms in 2024. This will be driven entirely by yoghurt, primarily due to rising health awareness since yoghurt is widely promoted as offering…

Demand for plant-based dairy products is growing rapidly in Indonesia, driven by environmental concerns and an increasing awareness of healthier dietary choices. As consumers become more educated about the health benefits and versatility of…

The market for other dairy products in Indonesia is expected to experience a continued strong performance in total volume terms in 2024, with cream, notably, coconut cream, being the primary growth driver. Coconut cream, known locally as santan,…

The market for drinking milk products in Indonesia is poised for mid-single digit growth in total volume terms in 2024, continuing the upward trend seen in the previous year. This growth reflects the increasing popularity of milk among Indonesians,…

The market for dairy products and alternatives in Indonesia is set to register healthy growth in total volume terms in 2024, continuing the trend of the previous year. This will be supported by a robust economy, with waning inflationary pressures,…

Cheese is expected to see an especially strong performance in Indonesia in 2024 as consumers embrace its versatility, not only as an ingredient in pastries and savoury dishes, but also in desserts. At the same time, the expanding variety of cheese…

The market for butter and spreads in Indonesia is expected to maintain its positive growth trajectory into 2024. These products are regarded as essential staples in many households, being frequently utilised for cooking and baking. Despite the full…