Japan

Wound care in Japan is expected to remain stable in retail current value terms in 2024, as the category tends not to experience seasonal fluctuations, inbound demand, or environmental changes such as innovation and price revisions, unlike other…

Weight management and wellbeing, which had been seeing retail current value growth due to a lack of exercise and the rise of health consciousness amidst the pandemic, is set to turn to decline in Japan in 2024, after a year of stability in 2023. This…

In 2024, health- and beauty-conscious consumers are expected to continue to drive retail current value growth for vitamins in Japan. Multivitamins which improve basic nutritional balance and health conditions are widely endorsed as the first choice…

Sports nutrition in Japan is set to maintain slower but still solid retail current value growth in 2024. Actual value sales growth is being driven mainly by the robust growth of sports protein products. With rising health consciousness amongst…

Sleep aids in Japan is set to experience a decline in retail current value terms in 2024. Japan is often referred to as one of the most sleep-deprived countries in the world. This can also be seen from Euromonitor International's Voice of the…

Paediatric consumer health in Japan is set to see insignificant retail current value growth in 2024, remaining almost flat overall. Looking at the different categories, paediatric analgesics and paediatric cough, cold and allergy remedies are…

Nicotine Replacement Therapy (NRT) smoking cessation aids in Japan has been seeing a slow and steady retail current value decline for several years, and this is expected to continue in 2024. However, due to the negative image of smoking and stricter…

Herbal/traditional products in Japan is expected to experience a slight decrease in retail current value terms in 2024, despite an increase in health consciousness and the wellness trend. This is largely due to the backlash from the higher demand for…

The COVID-19 pandemic significantly altered consumers’ lifestyles. For OTC eye care, people staying indoors and avoiding going out reduced the opportunities for eyes to become irritated by sand, dust, or pollen. In addition, the tendency to use…

As the impact of the COVID-19 pandemic subsided, eating and drinking outside the home recovered, as did long-distance domestic travel and overseas travel. Therefore, the retail current value growth trend for digestive remedies is set to continue in…

Dietary supplements saw sales expansion in recent years due to growing health consciousness. However, stricter regulations on the advertising of dietary supplements and intense competition are expected to lead to a retail current value decline in…

Dermatologicals in Japan has not been significantly affected by external changes such as the pandemic impact, or the shift to over-the-counter (OTC) options due to a shortage of pharmaceutical supplies, unlike other categories, which is expected to…

In 2024, cough, cold, and allergy (hay fever) remedies in Japan is set to see only slow growth in retail current value terms. Despite the category benefiting from the proliferation of various infectious diseases in this year, including COVID-19,…

In 2024, overall consumer health in Japan is set to see minimal retail current value growth. In terms of OTC categories, the number of influenza cases in 2024 has reached a higher level than in 2023, and infectious diseases such as group A…

Although systemic analgesics in Japan is not set to see significant growth in retail current value terms in 2024, as it did in 2023, it is expected to continue to increase. A major event that impacted Japan in May 2023 was the reclassification of…

Connected and autonomous vehicles are becoming more widespread, reflecting the automotive industry's digital and technological shift. This report sizes the autonomous vehicle market, specifying the countries and brands embracing driverless…

In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for…

Inbound tourism experienced a boom in arrivals and current value sales from 2022, which is set to continue in 2024, and surpass the pre-COVID-19 (2019) level for the first time, largely propelled by the return of Chinese tourists. There is…

The increase in inbound tourism at the end of the review period has led to a surge in lodging facilities, especially those managed by foreign hotel chains. In 2023, several new hotels were inaugurated in different cities, including the Bvlgari Hotel…

The convenience of online booking has led to its continued growth, and this trend is expected to be maintained in 2024. However, the risks associated with booking online cannot be ignored. As the number of overseas travellers has been surging along…