Japan

Connected and autonomous vehicles are becoming more widespread, reflecting the automotive industry's digital and technological shift. This report sizes the autonomous vehicle market, specifying the countries and brands embracing driverless…

In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for…

Inbound tourism experienced a boom in arrivals and current value sales from 2022, which is set to continue in 2024, and surpass the pre-COVID-19 (2019) level for the first time, largely propelled by the return of Chinese tourists. There is…

The increase in inbound tourism at the end of the review period has led to a surge in lodging facilities, especially those managed by foreign hotel chains. In 2023, several new hotels were inaugurated in different cities, including the Bvlgari Hotel…

The convenience of online booking has led to its continued growth, and this trend is expected to be maintained in 2024. However, the risks associated with booking online cannot be ignored. As the number of overseas travellers has been surging along…

Most airlines operate loyalty programmes centred on features such as miles to retain customers and build relationships. During the COVID-19 pandemic, special measures such as extending the validity of miles were often taken, but these special…

Tokyo remains Japan’s most economically active city, owing to its position in terms of population size, consumer expenditure and disposable incomes. Meanwhile, Shizuoka holds the highest potential for future economic expansion owing to expected GDP…

It is projected that retail volume growth of wearable electronics will be only low in Japan in 2024, following a turn to decline in 2023. While the relatively inexpensive digital activity watch category is still expected to be on a growth trend, the…

In 2024, portable players is anticipated to experience continued downturn in Japan in retail volume terms. The biggest contributor to this decline is expected to be portable multimedia players. Once, this category was buzzing with activity, thanks to…

After experiencing a double-digit retail volume decline in 2023, smartphones in Japan is expected to increase slightly in 2024. A significant characteristic of the Japanese market is the high share of iPhones. With a volume share of over 50% in 2023,…

In-car entertainment is set to continue to decline in retail volume terms in Japan in 2024. In fact, this category has not been able to grow in volume nor current value terms over the past 15 years, which is mainly due to changes in the automobile…

Digital cameras, which accounts for more than three quarters of volume sales of imaging devices in Japan, was in a difficult situation even before the advent of COVID-19. Due to the proliferation of smartphones and improvements in their camera…

Around 2010, there was a golden age for demand for televisions in Japan. The shift from analogue to digital terrestrial broadcasting necessitated virtually every household to replace their television set, igniting this boom. This trend was further…

Home audio and cinema in Japan is set to see another year of decline in retail volume terms in 2024, with declining sales already seen for over a decade. While the level of decline is expected to vary slightly from category to category, all except…

While overall retail volume growth of headphones is set to be negligible in Japan in 2024, this is not expected to be the case for all categories. Wireless headbands saw significant sales growth in 2023, and growth is set to continue, although at a…

The year 2024 is expected to be fairly stagnant for overall consumer electronics in Japan, with just a slight retail volume decline anticipated. While there is set to be slight growth for smartphones, for instance, computers is expected to continue…

It seems unlikely that in 2024, computers in Japan will be able to escape the retail volume decline that has persisted since 2021. There was high demand in 2019, ahead of the End of Support Life (EOSL) for Windows 7 in January 2020. However, COVID-19…

According to Euromonitor International’s Voice of the Consumer: Lifestyles survey, fielded January to February each year, 21% of respondents in Japan looked for healthy ingredients in foods and beverages in 2022, and this increased to 27% in 2023.…

More consumers in Japan are turning towards soft drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned…

The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…