Lithuania

The market for yoghurt and sour milk products is expected to see modest growth in retail volume terms in 2024, driven primarily by sour milk products, with kefir playing a significant role, in view of its traditional status as a healthy, nutritious,…

Plant-based dairy in Lithuania will continue to record a positive sales performance in 2024, although the rate of retail volume growth will be considerably slower than that registered earlier in the review period. While demand for plant-based…

The Lithuanian market for other dairy products is expected to see modest retail volume growth in 2024. Sour cream is a staple ingredient in many traditional Lithuanian recipes, such as šaltibaršciai (cold beet soup), cepelinai (potato dumplings), and…

Drinking milk products in Lithuania is anticipated to experience a fairly flat performance in retail volume terms in 2024, reflecting the market's high level of saturation and limited growth opportunities across most segments. Despite recent economic…

The market for dairy products and alternatives in Lithuania is expected to show signs of stabilisation in 2024, in line with government efforts to control inflation and a gradual recovery of disposable income. Between 2022 and 2023, the local economy…

In 2024, cheese is poised to be a key driver of growth in the Lithuanian dairy products and alternatives market, especially in terms of retail value. As the economic environment shows signs of stabilisation, consumers are becoming more open to…

The market for butter and spreads in Lithuania is expected to experience positive retail volume growth in 2024, largely driven by a resurgence in butter sales. After a decline in 2022, when high inflation led to a sharp increase in unit prices, the…

The market for baby food Lithuania is set to register modest growth in retail volume terms in 2024, following the flat performance of the previous year. Demand is being hampered by a declining birth rate, which has reduced the size of the customer…

The market for sweet biscuits, snacks bars and fruit bars in Lithuania will see an improved performance in retail volume terms in 2024, when compared to the previous year. Unlike many other areas within snacks, such as chocolate confectionery or ice…

Sugar confectionery in Lithuania will see minimal growth in retail volume terms in 2024, in light of ongoing concerns over the health impacts of excessive sugar intake. Perceived old fashioned products, such as boiled sweets, continue to decline, as…

Snacks in Lithuania is set to register modest growth in retail volume terms in 2024, an improvement over the previous year. This is due mainly due a decline in the rate of inflation, combined with the raising of the national minimum wage, which will…

The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury…

Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

The market for chocolate confectionery in Lithuania is set to register modest growth in retail volume terms in 2024, in contrast to the static performance previous year. This is due mainly due a decline in the rate of inflation, which will increase…

In 2023, wine volume sales declined in Lithuania for a second consecutive year as demand patterns normalised in the post-pandemic era. Price inflation and weak economic conditions have also forced consumers to cut-back on wine consumption. Off-trade…

Volume sales of spirits declined in 2023, partly due to economic concerns in Lithuania. On-trade sales faced a challenging period during the second half of the year as the post-pandemic euphoria of going out slowed down. Consumers started reacting to…

RTDs saw heavy losses in total volume terms in 2023. In Lithuania, the category has a reputation of low quality with many consumers avoiding RTDs due to high levels of sugar, which can cause more harm than other alcoholic drinks. Concerns over rising…

Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With…

The year 2023 was a challenging for beer in Lithuania where volume sales in the both the off-trade and on-trade declined. Retail sales of beer fell into decline due to price inflation and concerns regarding the economy. On-trade beer volumes started…