Malaysia

Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current…

Both inbound arrivals and outbound departures are set to rise strongly in Malaysia in 2024. Overall, the travel industry in the country is seeing a positive recovery in the final year of the review period, with domestic tourism playing a leading role…

Lodging (destination) is set to see strong current value growth in Malaysia in 2024. The hotel industry is experiencing a welcome rebound, fuelled by pent-up travel demand and reopened borders. However, it faces a number of challenges as it looks to…

Booking sales are set to increase strongly in current value terms in Malaysia in 2024. Since borders have opened in the aftermath of the COVID-19 crisis, Malaysia’s tourism industry has been experiencing a welcome rebound. Malaysians have shown a…

Airlines is set to see strong current value growth in Malaysia in 2024. Airlines has seen an intensification of competition due to the ongoing expansion of low cost carriers. Driving private cars and using buses and trains remain attractive and…

In 2024, retail volume sales of yoghurt and sour milk products in Malaysia are projected to decrease even faster than in 2023. With sour milk products remaining negligible, yoghurt is bearing the weight of the category. Importantly, the increase in…

In 2024, plant-based dairy in Malaysia is projected to see a strong decrease in retail volume sales and a moderate downturn in retail current value sales. This is partly due to intense competition between soft drinks (juice and Asian speciality…

Other dairy in Malaysia is expected to register a faster decline in retail volume sales in 2024, with all significant categories seeing downturns in demand. With the return to pre-Coronavirus (COVID-19) active lifestyles, consumers are cooking and…

Following healthy retail volume growth through the review period, drinking milk products in Malaysia is projected to see stabilisation in 2024, with a slight overall drop in demand. The average retail current unit price of drinking milk products is…

Dairy products and alternatives in Malaysia continues to be affected by hikes in dairy raw material prices. This is exacerbated by the continued weakening of the local currency in an import reliant country. In addition, the rationalisation of energy…

Cheese in Malaysia is projected to see moderate retail current value growth over 2024, although this is due to price hikes as retail volume sales fall strongly across the board. Nonetheless, cheese has gained popularity through perceived nutritional…

Butter and spreads in Malaysia is projected to see a marginal increase in retail current value sales in 2024, However, this is due to price hikes, as retail volume sales drop strongly. Cooking fats is expected to see a double-digit drop in retail…

Baby food in Malaysia is affected by retail unit price surges in 2024 due to increases in production and operational costs of imported and locally produced baby food since 2023. This has seen substitution with home-cooked food, which is impeding the…

Kuching and Kuala Lumpur stand out as Malaysia’s most economically vibrant cities, with George Town showing the highest potential for future growth. The country’s cities are set to remain youthful, diverse and digitally connected, driving rapid…

Squeezable plastic tubes were gaining unit volume share in men’s toiletries and deodorant roll-ons as well as seeing strong growth in a category in which they are already the leading pack type, baby and child-specific sun care, in Malaysia in 2023.…

Wearable electronics in Malaysia benefits from rising awareness of health and wellness and fitness issues, which continue to pave the way for the greater adoption of such products in 2024. The category continues to show dynamism towards the end of…

Portable players in Malaysia is well placed to benefit as the country’s property market is expected to stabilise in 2024, despite ongoing economic uncertainty, with some urban/suburban areas positioned for more robust growth. There is cautious…

Mobile phones in Malaysia benefits from the development of the 5G network in the market. Government initiatives aimed at encouraging the widespread adoption of 5G have incorporated Rahmah smartphone packages. As of 31 December 2023, Malaysia’s 5G…

Retail sales of in-car entertainment in Malaysia saw an accelerated decline in both volume and current value terms towards the end of the review period, in spite of rising levels of new car ownership. Tax incentives were a key contributor to new car…

Imaging devices in Malaysia continue to be adversely affected by smartphones. These multifunctional devices continue to remove the need for digital cameras and camcorders, as well as music players, e-readers, etc. Importantly, new models of…