Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Rising travel costs and inflation-induced cost of living pressures fail to dampen the demand for New Zealanders wanting to travel overseas, with outbound travel numbers reaching record levels towards the end of the review period. According to…
Despite the significant cost-of-living pressures and rising travel costs, outbound tourism from New Zealand continues to flourish, defying expectations and reaching unprecedented levels in early 2024. Data from Statistics New Zealand highlights that…
The ongoing recovery in lodging sales across New Zealand in 2024 has been bolstered by the return of Chinese tourists and increased air connectivity with the United States. New airlines have launched services to New Zealand, while existing US…
In 2024, booking sales in New Zealand are set to record a double-digit increase. As New Zealand emerges from the pandemic and reopens its borders, international business travel has seen a substantial resurgence, even as the domestic market faces…
The resumption of Sichuan Airlines' Chengdu-Auckland route in 2024 marks a significant milestone in restoring New Zealand’s air travel links with China to their pre-COVID levels. The COVID-19 pandemic caused an abrupt cessation of international air…
Consumers are increasingly switching to plain yoghurt in New Zealand with retail volume sales continuing to rise in 2024, while demand for flavoured yoghurt is falling (despite driving overall sales in the category). A significant proportion of this…
While all types of plant-based milk continue to grow in both retail value and volume terms in 2024, other plant-based milk, which primarily includes almond and oat options, continues to outperform soy drinks. Both oat milk and almond milk have…
Within other dairy in New Zealand, cream continues to sustain demand from consumers in 2024, recording both retail volume and value growth. The product is highly versatile and has many uses as a cooking ingredient, a relevant feature given the…
The consumption of fresh milk in New Zealand continues to rise in 2024, resulting in a full recovery to pre-pandemic retail volume levels. This indicates local consumers are returning to their usual spending habits in this segment of drinking milk…
Retail volume growth of dairy products and alternatives in New Zealand remains low in 2024, as the cost of living and inflation continue to be main drivers of consumer spending. Although inflation has shown signs of easing, especially for dairy…
The inflation of dairy products towards the end of the review period has been having a significant impact on the pricing of cheese in New Zealand, making it difficult for consumers to maintain their typical spending habits. Cheese is already…
With the price of milk rising significantly towards the end of the review period, all milk by-products have also been suffering from high rates of inflation, with butter in New Zealand no exception to this trend. Butter is a household staple…
Baby food in New Zealand, including milk formula, remains fairly resilient in the face of inflation as parents will typically sacrifice other areas of their budgets before reducing their spending on their child’s growth and wellbeing. However, the…
Wellington and Auckland are New Zealand’s most economically vibrant cities, due to large populations and high levels of both consumer expenditure and disposable income. Hamilton holds the highest potential for future economic expansion, based on…
In 2023, New Zealand ranked 19th among developed nations in average gross income, to economic slowdown and increasing unemployment. Despite this, projections for 2023-2028 suggest an increase in per capita disposable income, outpacing the average…
Solid economic freedom has enabled private sector development and continuation of democracy, whilst public finances are strong amidst low corruption. Although the economy has underperformed peers, held back by elevated prices and lower exports,…
Total retail volume sales of wine declined again in 2023 as the negative sales trends of the last five years continued. The main driver of declining sales in both the on-trade and the off-trade is the falling demand for still light grape wine, with…
Prior to the onset of the COVID-19 pandemic, spirits in New Zealand was riding a wave of positive growth, with premiumisation and the craft trend the primary drivers of growth in the category. During 2020, at the peak of the pandemic, retail sales…
RTDs remains the strongest performing category within New Zealand’s alcoholic drinks industry and the category was reinvigorated over the review period thanks to the rapid success of emerging local brand Pal’s, the success of which has largely…
The COVID-19 pandemic caused significant disruption to New Zealand’s hospitality sector for much of 2020 and into 2021 as the extremely strict approach taken to social distancing meant that cafés, restaurants and bars were required to remain closed.…