Porto in Portugal

October 2024

The Porto in Portugal report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Porto in Portugal is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Porto in Portugal helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Porto in Portugal market research report includes:

  • Major Porto cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Porto in Portugal in Porto report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Porto?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Porto in Portugal

HEADLINES

Chart 1 Porto City Scorecard Rankings Among 189 Western Europe Cities
Summary 1 City Scorecard Compared to and 2023
Chart 2 Key Porto Population Indicators Compared to Portugal and Western Europe 2023
Chart 3 Porto Population Growth Compared to Portugal and Western Europe 2018-2028
Chart 4 Porto Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2018-2028
Chart 5 Porto Population by Age and Sex 2023
Chart 6 Porto Consumer Expenditure per Capita Compared to Portugal and Western Europe 2018-2028
Chart 7 Porto Consumer Expenditure Structure 2023
Chart 8 Key Porto Digital Consumer Statistics Compared to Portugal and Western Europe 2023
Chart 9 Digital Consumer Historic Growth and Forecasts in Porto 2018-2028
Chart 10 Porto Disposable Income per Household Compared to Portugal and Western Europe 2018-2028
Chart 11 Number of Households by Disposable Income Band in Porto 2018/2023/2028
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Porto: 2018-2028
Chart 13 Porto Household Possession of Kitchen Durables Compared to Portugal and Western Europe 2023: % of Households
Chart 14 Porto Possession of Entertainment Electronics Compared to Portugal and Western Europe 2023: % of Households
Chart 15 Porto Household Possession of Other Durables Compared to Portugal and Western Europe 2023: % of Households
Chart 16 Porto GDP per Capita Compared to Portugal and Western Europe 2018-2028
Chart 17 Porto Real GDP Growth Compared to Portugal and Western Europe 2018-2028
Chart 18 Porto Inflation Compared to Portugal and Western Europe 2018-2028
Chart 19 Porto Labour Indicators Compared to Portugal and Western Europe 2023
Chart 20 Economically Active Population and Unemployment Rate in Porto 2018-2023
Chart 21 Porto Labour Productivity Compared to Portugal and Western Europe 2018-2023
Chart 22 Number of Airport Passengers in Porto 2018-2023
Chart 23 Automotive Circulation in Porto 2018-2023
Chart 24 Porto Transport Possession Compared to Portugal and Western Europe 2023: % of Households
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