Singapore

In 2024, Singapore is gradually approaching the pre-COVID-19 number of inbound arrivals, expecting to see full recovery in 2025. Meanwhile, outbound travel surged in 2023, with strong interest continuing into 2024 despite higher costs, focusing on…

In 2024, there is set to be a further rebound towards the pre-COVID-19 (2019) level of visitor arrivals to Singapore, with International Visitor Arrivals (IVA) expected to fully recover in 2025. Despite slightly lower visitor numbers overall in 2024…

Singapore’s travel industry is currently experiencing notable recovery from the pandemic-induced decline, with inbound arrivals set to recover to nearly the pre-pandemic level in 2024. This recovery is also leading to significant progress in value…

In 2023, there was increased demand for booking tours by international travellers, supported by initiatives such as the SingapoRewards programme, which allowed international visitors to try one complimentary experience from a list of almost 40 new or…

In 2023, Singapore’s outbound and transit passenger traffic at Changi Airport fully recovered, while inbound traffic was also catching up to the pre-pandemic level; this level is expected to be reached in 2024. Notably, low cost carriers (LCCs) such…

Volume sales of yoghurt through foodservice are expected to record stable growth in Singapore in 2024, especially plain yoghurt and drinking yoghurt, driven by the rise in dining out occasions and the growth in tourist numbers, which is increasing…

Soy drinks is the largest category within plant-based dairy in Singapore. It has been a popular alternative to dairy milk for decades, especially amongst those who are lactose intolerant or follow a vegan lifestyle. Soy drinks are traditionally…

Overall other dairy in Singapore is set to see a retail volume decline in 2024, although current value growth is expected to remain solid due to price rises. Retail volume sales of coffee whiteners, evaporated milk, and condensed milk are anticipated…

Fresh milk is generally preferred over shelf stable milk by consumers in Singapore, with higher sales historically. This is set to continue in 2024, with fresh milk expected to account for a 57% share of total volume sales of cow’s milk. However, in…

Retail volume sales of dairy products and alternatives in Singapore are expected to remain stable in 2024, along with retail current value growth due to price rises. Retail volume stability would be quite an achievement, given that the GST rate in…

Despite already having returned to the pre-pandemic level of sales in 2023, foodservice volume sales of cheese are expected to continue to see moderate growth in Singapore in 2024. This is due to the growth momentum for dining out domestically, the…

Foodservice volume sales of butter and spreads are expected to continue to grow moderately in Singapore in 2024, driven by the domestic growth momentum for dining out. Butter is commonly used as an ingredient in the preparation of numerous dishes…

The ethnic Chinese majority in Singapore, which accounts for around three quarters of the population, has the belief that children born during the auspicious zodiac Year of the Dragon in the Chinese zodiac calendar will harbour beneficial traits and…

Health and wellness staple foods saw strong growth in 2023 in current value terms despite prevailing economic uncertainty, high inflation and rising living costs. Nonetheless, increased price sensitivity did see some consumers opting for cheaper…

On 30 December 2022, the Singapore government imposed colour-coded mandatory nutritional labelling for packaged beverages. The Nutri-Grade scheme dictates that Nutri-Grade beverages considered Grade C or D (indicating higher than 5g of sugar and/or…

Sales of health and wellness snacks continued to be undermined by the economic challenges facing Singapore in 2023 with high inflation and a rise in the cost of living making many consumers more price sensitive. Additionally, there was an increased…

The dietary habits of local consumers are changing due to rising health concerns but also increasing concerns around issues such the environment and animal welfare. This in turn is encouraging a growing number of consumers reduce or cutout…

Singapore’s Ministry of Health implemented a Nutri-Grade labelling system on 30 December 2022. The regulation affects all packaged beverages and beverages from automated dispensers sold in Singapore. Under the scheme, Nutri-Grade beverages with a…

The health and wellness trend has continued to influence sales of cooking ingredients and meals in Singapore in 2023. Consumers remain dedicated in prioritising their health while navigating the higher cost of living, prompting players to launch…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…