South Africa

In 2024, sour milk products in South Africa remains more popular than yoghurt, especially among lower-income consumers who are particularly susceptible to price increases. These consumers often choose sour milk products for their relatively lower…

The demand for plant-based dairy in South Africa continues to grow, with other plant-based milk recording the highest retail volume growth, albeit starting from a low base. Plant-based milk remains the largest category due to its broad availability…

Despite further retail current value growth in 2024, driven by price increases, retail demand for all products within other dairy is declining, as consumers shift their focus to essential food items over discretionary or luxury goods. Economic…

Grocery retailers are concentrating on offering consumers the lowest possible prices for essential items such as drinking milk products in South Africa, as food costs have been skyrocketing. This leaves farmers and producers with little room to raise…

2024 remains a challenging financial year for consumers in South Africa, due to high levels of food inflation across the board. This is being further compounded by higher interest rates to combat the elevated level of inflation. In terms of dairy…

Two key sales drivers of cheese in South Africa remain evident in 2024, both of which revolve around price and are dependent on consumers’ economic circumstances. First, due to the high cost of cheese, South Africans who are under financial pressure…

The cost of butter in South Africa continues to increase above the general inflation rate. As a result, some consumers are moving away from butter, instead opting for cheaper alternatives. However, there is still elevated retail demand for butter…

Affordability continues to challenge household budgets with consumers having less money to spend on groceries. Buying speciality products such as milk formula and other types of baby food in South Africa is unaffordable for many and those who could…

Johannesburg remains the most economically vibrant South African city in terms of having the largest population size, consumer expenditure and disposable income. Cape Town emerged as the most digitally connected in terms of internet connectivity,…

Already the leading pack type in the category, squeezable plastic tubes continued gaining share in hair care in South Africa in 2023. This packaging format is particularly favoured for its convenience, affordability and practicality, aligning well…

Sweet biscuits, snack bars and fruit snacks is expected to continue to see a low retail volume decline in South Africa in 2024. With rising prices, inflation, and the rising cost of living, some consumers are reducing their spending on non-essential…

In 2024, sugar confectionery is set to be more resilient than chocolate confectionery in South Africa in retail volume terms, as some consumers have been trading out of the chocolate confectionery category due to strong price increases. Sugar…

South Africa is facing several macroeconomic challenges which are impacting consumers’ spending power, including: slow economic growth (forecast at 1% y-o-y for 2024); a high unemployment rate (roughly 33% in May 2024); high inflation of 5-6% in the…

Savoury snacks is expected to be the only snacks category in South Africa to see both retail current value and volume growth in 2024. However the volume growth rate will be minimal as brands and consumers continue to be under pressure. Unit prices…

Like many other snacks categories, ice cream is set to see a retail volume decline along with notable retail current value growth in South Africa in 2024. Price rises due to inflation and rising costs are driving value growth, but leading more…

Gum in South Africa is expected to see solid retail current value growth in 2024, due to rising prices as a result of inflation and higher costs. However, rising prices are set to contribute to slight declines in retail volume sales for both chewing…

Chocolate confectionery in South Africa is set to maintain retail current value growth in 2024. However, this growth is due to price rises as a result of high food inflation, with retail volume sales expected to continue to decline in this year. With…

HDPE bottles, already the leading pack type in the industry, have been gaining further share in the home care market in South Africa in recent years, driven, in part, by the increasing adoption of e-commerce. As more consumers turn to online shopping…

Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…

Demand for portable players in South Africa continues to grow, although this is mainly being driven by the dominant format of wireless speakers. The latter’s consistent growth is due to its convenience, and more specifically, its ability to be used…