Switzerland

Travel in Switzerland continues to rise in 2024, with number of trips and value sales of inbound arrivals, domestic tourism and outbound departures all exceeding pre-pandemic, 2019 levels. Inbound is a major driver of growth, and international events…

Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays,…

Lodging is seeing growth supported by continued demand in Switzerland in 2024, benefitting from traditionally high prices in the country, a strong franc and wealthy clientele. However, inflation is impacting tourist arrivals from the US, a key…

In 2024, airlines in Switzerland is benefiting from rising demand for air travel, particularly among younger generations, which aligns with broader trends. People are eager to travel again post pandemic, and younger demographics seem to be leading…

Zurich remains Switzerland’s most economically vibrant city, as it led in terms of population size, consumer expenditure and disposable income. Lausanne holds the highest potential for future economic growth in terms of GDP growth. However,…

Yoghurt and sour milk products has seen moderate growth in current value terms in 2024, but at a slower rate than in the previous year. Despite this positive performance in value terms, yoghurt and sour milk products has continued to report declining…

Plant-based dairy has continued to experience strong growth in Switzerland in 2024 in retail volume and value terms, albeit at a slower rate than was seen earlier in the review period. According to Coop’s 2023 Plant-based report, more than one in…

Sales of other dairy in Switzerland have posted positive growth in retail value and volume terms in 2024, albeit with the category seeing stronger growth in current value terms due to lingering inflationary pressures. Other dairy manufacturers have…

Drinking milk products has continued to post growth in current value terms in 2024, however, this growth is largely due to inflation and price rises rather than an increase in demand. Aside from flavoured milk drinks and the niche category of goat…

Dairy products and alternatives has posted positive growth in 2024 in current value terms although this is largely thanks to price rises rather than an increase in demand with the category reporting a decline in sales in retail volume terms. Swiss…

Cheese has seen positive growth in current value terms in 2024 albeit slower than the CAGR for the review period. However, this growth has been largely due to inflation with retail volume sales of cheese continuing to decline in 2024, continuing the…

The performance of butter and spreads has continued to be negatively influenced by the health and wellness trend. As a result, in 2024 the category has continued to report declining volume sales with positive current value growth being largely due to…

Baby food has continued to report growth in retail volume and value terms in 2024 despite the challenging economic environment. Milk formula has experienced stronger growth in current value terms than volume terms in 2023 and 2024 due to the effect…

Following the notable decline in retail volume sales of cigarettes in Switzerland observed in 2022, a further fall was seen in 2023, although at a slower rate. This is partly because the Swiss government’s commitment to fostering a smoke-free and…

Although Switzerland is amongst the most mature markets in Europe for heated tobacco products in terms of consumer adoption, the category continued to record solid double-digit retail volume growth in 2023. The heat-not-burn technology used for…

Following exceptional growth in retail volume sales of cigars and cigarillos in Switzerland at the peak of the COVID-19 pandemic in 2020, the category saw an easing of growth in 2021 and 2022, before turning to decline in 2023. Nevertheless, volume…

The long-term trend of retail volume decline of cigarettes continued in Switzerland in 2023, and remarkably, illicit trade volumes also decreased rapidly. Efforts from the government to reduce the chances of younger generations smoking contributed to…

Body wash/shower gel in 75ml HDPE bottles has been seeing strong growth in recent years, taking share from larger sizes like 200ml, 250ml or 300ml. The recent popularity of the 75ml size reflects a trend towards travel-friendly and single-use…

Consumers in Switzerland eat a lot of processed meat and processed seafood, but there has been a growing movement towards the adoption of vegan, vegetarian and flexitarian diets. While the proportion of people identifying as vegans and vegetarians…

2023 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland. Consumer awareness of the health benefits of consuming soft drinks with health and wellness claims continued to increase which encouraged more people…