Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are…
Travel in Switzerland continues to rise in 2024, with number of trips and value sales of inbound arrivals, domestic tourism and outbound departures all exceeding pre-pandemic, 2019 levels. Inbound is a major driver of growth, and international events…
Travel in Morocco is set to register another positive performance in 2024. Growth in total current value sales is projected to fall below that recorded in 2023, as are the rates at which the numbers of inbound arrivals, outbound departures and…
In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern…
Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays,…
While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The…
The number of hotel lodging (destinations) In Turkey is expected to grow in 2024, driven by significant investment in new hotel outlets. The acceleration of tourism flows into the country is attractive to hotel developers who are keen to capitalise…
Lodging is seeing growth supported by continued demand in Switzerland in 2024, benefitting from traditionally high prices in the country, a strong franc and wealthy clientele. However, inflation is impacting tourist arrivals from the US, a key…
With inflationary pressures having eased somewhat and travel flows normalising in the wake of the rebound from the pandemic, overall current value sales growth for lodging in Morocco in 2024 is set to fall well below that recorded in 2023. An…
Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package…
Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the…
In 2024, the airline industry in Turkey is experiencing a surge in current value growth driven by high levels of inflation and the rebound of inbound tourism. The notable increase in ticket prices has been driven by escalating operational costs for…
In 2024, airlines in Switzerland is benefiting from rising demand for air travel, particularly among younger generations, which aligns with broader trends. People are eager to travel again post pandemic, and younger demographics seem to be leading…
Despite a slowdown in the rates at which the numbers of arrivals, departures and domestic trips are rising as the post-pandemic travel boom comes to an end, airlines in Morocco is poised to record improved results in terms of growth in passenger…
Inbound arrivals to the Philippines are stabilising in 2024, as travel conditions normalise after the disruptions created by the pandemic and the following rebound in global mobility. That said, despite surpassing government targets in 2023, a full…
The Netherlands is enjoying another strong year of travel flows in terms of inbound arrivals and outbound departures, fuelled by rising disposable income and economic growth that was better than expected in both the Netherlands and source countries.…
The travel industry in Taiwan is poised for continued recovery in 2024, driven by high volumes of inbound arrivals and outbound departures of Taiwanese tourists. In June 2024, the Taiwanese government launched a new tourism brand, "Taiwan - Waves of…
Expectations for travel in 2024 are high, with all indicators pointing to continuous growth, suggesting that 2024 will surpass 2023 values. Portugal's diversity, authenticity, attractiveness, safety, and commitment to sustainability are crucial…
Travel in Peru has continued its significant growth in 2024. While the arrival of foreign tourists has increased markedly compared to the previous year, pre-pandemic levels have not yet been fully restored. This growth in foreign visitors can be…
Rising travel costs and inflation-induced cost of living pressures fail to dampen the demand for New Zealanders wanting to travel overseas, with outbound travel numbers reaching record levels towards the end of the review period. According to…