Turkey

In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are…

In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern…

The number of hotel lodging (destinations) In Turkey is expected to grow in 2024, driven by significant investment in new hotel outlets. The acceleration of tourism flows into the country is attractive to hotel developers who are keen to capitalise…

Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package…

In 2024, the airline industry in Turkey is experiencing a surge in current value growth driven by high levels of inflation and the rebound of inbound tourism. The notable increase in ticket prices has been driven by escalating operational costs for…

Istanbul and Ankara are Turkey’s most economically vibrant cities. Meanwhile, Antalya holds the highest potential for future economic expansion due to GDP growth. However, challenges for the country’s cities will persist in the near term due to the…

Despite adherence to democracy, greater orientation towards the state has resulted in deteriorating economic freedom. Lower inflation is aiding economic recovery and foreign investment remains solid, but susceptibility to commodity price changes…

Within yoghurt and sour milk products in Turkey, plain yoghurt is the best seller in retail volume and value terms. Plain yoghurt is often considered a healthier option due to its minimal processing and absence of added sugars, artificial sweeteners…

Plant-based dairy in Turkey has made significant progress, gradually evolving and expanding to cover various categories within a market with a very strong tradition of consuming dairy products of animal origin. While dairy consumption is deeply…

The growth in demand for products in other dairy in Turkey is driven by their perceived healthier properties and natural qualities. An illustrative example of this trend is seen in the preference of parents for chilled snacks over chocolate…

After two consecutive years of negative retail volume growth, drinking milk products in Turkey is projected to see a strong rebound in demand in 2024. While still fast, the rise in the average retail current unit price is slowing in the final year of…

Dairy products and alternatives in Turkey is affected by rising prices and GDP taking time to recover. The economic uncertainty in the country throughout the review period resulted in consumers showing a more conservative approach in terms of…

In 2024, one of the most notable developments in cheese in Turkey is the projected further dynamic increase in the average retail current unit price. However, the expected high double-digit increase is below the triple-digit rise in the average…

Butter and spreads in Turkey is projected to see positive, if slower, retail volume growth in 2024. Having seen a strong decline in retail volume sales in 2022, the leading category, butter continues to see a healthy rebound in consumption in 2024.…

The average retail current unit price of baby food in Turkey continues to spike in 2024. Baby food is, therefore, less affordable during a period of very high inflation in Turkey. This is causing sharp increases in retail current value growth, but…

HDPE bottles continued to be the main pack type in beauty and personal care product packaging in Turkey in 2023, with PET bottles, squeezable tubes and flexible plastic and folding cartons also widely used in this industry in this country. These pack…

In 2023, Turkey ranked 17th in Western Europe for average gross income, despite a significant increase in per capita disposable income. High inflation and income disparity remains a challenge, as the richest 20% of the population holds nearly half…

One of the challenges that people faced during the pandemic was that they had fewer opportunities to do physical activities as they were confined to their homes for extended periods. Accordingly, many people gained weight, with the share of the…

The consumer base in Turkey increased in 2023, as the country saw substantial immigration and a strong influx of inbound tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

Consumers in Turkey became increasingly price-sensitive in 2023 due to factors such as the steep inflation rate, the earthquake in February 2023 and the drop in tourist arrivals since Russia's invasion of Ukraine, with these being key source markets.…