United Kingdom

Sun care in the UK continued to record a solid performance in 2023, with volume sales fully recovering to surpass 2019 figures. While sun care recorded an increase of 7% in volume terms and 12% in value terms, it is noteworthy that most of this…

Skin care in the UK experienced solid growth in both value and volume terms in 2023, as unit price rises were accompanied by a growing consumer appetite for skin care products. This was a shift away from 2022 when the category experienced a marginal…

As already evident the previous year, even in times of restricted disposable incomes, consumers continued to purchase premium products in the UK over 2023. However, they remained discerning in terms of the specific products they used and the brands…

Oral care in the UK continued to expand in both volume and value growth terms in 2023. The rising number of local consumers taking care of their oral health at home was one of the main drivers of this growth. Another contributing factor to this trend…

Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand,…

Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as…

Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…

Following strong growth and value recovery in 2022 from the pandemic’s impact, fragrances in the UK recorded another solid performance in 2023. Key growth drivers include the ongoing premiumisation trend along with inflationary price hikes, thereby…

Depilatories in the UK recorded a rise in value sales for a second consecutive year in 2023. Women's razors and blades, which recorded 3% value growth, was the main driver behind this performance, although this was mostly driven by inflation and…

Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and…

Overall demand for colour cosmetics in the UK stagnated in 2023, while value sales continued to grow. In 2022, inflation in the UK surged to 9.1%, due to the aftermath of the pandemic and the war in Ukraine. While this rate slowed in 2023, further…

Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and…

Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…

In 2023, baby and child-specific products in the UK experienced 8% growth. One of the factors contributing to this growth was the UK's economic situation, which continued to see high inflation. This forced players to raise unit prices due to higher…

PET jars, which have long since become the main pack type in this category, continued to gain share in nut- and seed-based spreads in 2023. PET jars are valued for their shatterproof and non-reactive properties, ensuring the safety of the contents.…

Ketchup is a staple fixture in British households and, despite the advantages offered by glass bottles, such as premium look and feel, product safety, impermeability and eco-friendliness, other packaging solutions, and particularly PET bottles, have…

In July 2023, Sainsbury's, one of the UK's largest supermarket chains and also one of the leading players in processed meat and fish, launched a sustainability programme to reduce plastic waste for its chilled processed meat. It replaced plastic…

Metal food cans account for the greatest pack type share in processed fruit and vegetables packaging in the UK. Metal food cans are used to package the largest category in unit volume terms, shelf stable fruit and vegetables, due to their excellent…

In the UK, the 1,000ml pack remains the most popular size in the packaging of plant-based milk, and therefore also plant-based dairy as a whole, given milk’s dominance of the overall category. Consumers in the UK are now familiar with plant-based…

Plastic pouches are seeing strong growth in dried ready meals and are therefore gaining share in this category. Major brands are using plastic pouches for their dried ready meal products due to their lightweight nature and compact size, which make…