United Kingdom

Wound care is one of the most stagnant categories in OTC consumer health in the UK. There are several factors contributing to its limited growth, namely the lack of innovation and limited development in use cases. The immediate years following the…

Weight management and wellbeing in the UK continues to record steady value growth in 2024. The increase is mainly driven by inflation-led unit prices; however, price growth is slower when compared to 2023. According to Euromonitor International’s…

Despite a third consecutive year of retail volume decline in 2024, demand for vitamins in the UK remains above pre-pandemic levels. The sluggish performance in recent years can be partly attributed to growing consumer preference for combination…

Sports nutrition in the UK has continued to maintain its growth momentum since 2021, following the category’s full recovery from the impact of the pandemic, including lack of mobility outside of the home. Sports nutrition recorded 15% current value…

Demand for sleep aids in the UK remains elevated as the impact of the cost-of-living crisis that emerged towards the end of the review period due to high inflation continues to exacerbate stress levels. The heightened level of anxiety caused by the…

According to the UK government, there have been lower illness rates from the cold and flu season between 2023 and 2024. This is due to greater immunity compared to immediately after the pandemic, following prolonged isolation for much of the…

Despite recording low value growth in 2024, demand for NRT smoking cessation aids in the UK is marginally declining, as consumers move away from smoking as a lifestyle choice, thereby reducing the target audience. According to Euromonitor…

Demand for herbal/traditional dietary supplements in the UK continues to grow, as consumer preference for natural formulations remains strong. This is being partly driven by growing education among local consumers surrounding the impact of exposure…

Demand for eye care in the UK continues to grow as consumers are aware of the importance of maintaining their eye health for the long term amid aggravating factors. Many eye care products are positioned as relieving dryness and irritation, concerns…

Value sales of digestive remedies in the UK continue to grow in 2024, as the conversation around the importance of diet and impact of certain foods on people’s digestive systems becomes less polarising and shocking. Consumers are increasingly aware…

Retail value sales of dietary supplements in the UK continue to grow in 2024, albeit at a more modest rate compared to 2023 as inflationary pressures and subsequent price rises start to ease. Since 2021, unit price increases – driven by higher…

Hair loss treatments remains the most dynamic performer within dermatologicals in the UK, recording 38% current value growth and 34% retail volume growth in the first half of 2024. As with many consumer health categories, the growth is mainly being…

During 2024’s spring and summer months, the UK experienced another strong hay fever period as climate change prolonged the season, while increasing the potency of some pollen varieties. This supported greater consumer reliance on antihistamines and…

While 2022 and 2023 were characterised by high inflation, persisting supply chain constraints, and rising energy and labour costs in the UK, which brought strong price increases across much of consumer health, these issues are starting to soften in…

The consistent value growth recorded by analgesics in the UK over the review period is rationalising in 2024, increasing by 6% compared to a stronger performance by the category in the previous two years. Local consumers are looking to preventative…

Connected and autonomous vehicles are becoming more widespread, reflecting the automotive industry's digital and technological shift. This report sizes the autonomous vehicle market, specifying the countries and brands embracing driverless…

The United Kingdom’s (UK) political landscape has been volatile, whilst Brexit continues to weigh on economic freedom. Owing to high inflation that has eroded consumer purchasing power and business investment, economic output is set to slow markedly,…

London and Edinburgh are the UK’s most economically active cities. Brighton led in terms of digital connectivity, while Leicester is expected to experience the most rapid population growth driven by a strong youth demographic. Bournemouth/Poole will…

This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.

Folding cartons, the second most widely-used packaging format in beauty and personal packaging, has been gaining share on leading pack type HDPE bottles in recent years in the UK. This can be attributed to the fact that, in addition to being…