Vietnam

Wound care in Vietnam is expected to experience stable expansion in retail current value terms in 2024. This growth can be attributed to the increased consumer desire to spend time outdoors, engaging in sports, and travel, leading to a higher…

After a weak performance in 2023, weight management and wellbeing is set to see stronger growth in retail current value terms in Vietnam in 2024. In general, there have been increases in prices in this category, especially amongst products that…

In 2024, the retail current value growth rate of vitamins in Vietnam is expected to exceed that of 2023. Despite pressure on disposable incomes amidst high inflation, strong awareness of health remains a significant driver of growth for vitamins.…

In 2024, sports nutrition in Vietnam is set to experience healthy retail current value growth. The category’s main customers are young people who like to work out and care about their appearance; they tend to be middle- or high-income earners living…

Sleep aids remains a small OTC category in Vietnam, as sales of these products are strictly controlled by the Ministry of Health. Although consumers can still buy small amounts of sleep aids from pharmacies without a prescription, the perception that…

In 2024, with more attention on children’s overall health and wellbeing, and higher awareness of the benefits of using paediatric consumer health products amongst Vietnamese parents, solid retail current value growth is expected to be maintained. The…

In 2024, NRT smoking cessation aids remains a niche, with low awareness and limited product availability. Most products are imported, and offered in retail outlets at high prices. Demand tends to be limited to large urban centres, such as Hanoi and…

In 2024, herbal/traditional products continue to receive attention from consumers in Vietnam, for a few reasons. First, Vietnamese people are familiar with using traditional herbs to cure their typical symptoms and illnesses, such as coughs, colds,…

In 2024, eye care in Vietnam is expected to continue to expand in retail current value terms, due to the growing need for products which can help alleviate the eye strain and dry eyes caused by prolonged use of digital devices such as computers,…

In 2024, digestive remedies is expected to record slower retail current value growth in Vietnam than in the previous four years, yet it will still be a strong performance. This is in line with the continued rebound of tourism in Vietnam, as well as…

To some extent, sales of dietary supplements in Vietnam are being constrained by the economic backdrop in 2024, with inflation still forcing some consumers, particularly those on low incomes, to reconsider their budget and make purchases according to…

In 2024, although dermatologicals in Vietnam is expected to experience dynamic retail current value growth, this is set to be slower than in 2023, as the demand for such products is becoming more stable. The return of tourism and outdoor activities…

In 2024, cough, cold, and allergy (hay fever) remedies is expected to see a slowdown in retail current value growth in Vietnam, as the category becomes more mature. Although still seeing solid growth, consumer demand for such products has become more…

In 2024, overall consumer health in Vietnam is set to see solid retail current value growth, with positive performances expected in both retail volume and current value terms across most categories, in line with the gradual recovery of the economy in…

In 2024, analgesics is expected to continue to show stable growth in retail current value terms in Vietnam, due to the growing popularity of self-medication. Vietnamese consumers are turning to analgesics for relief from mild pain caused by…

In 2024, Vietnam has implemented measures to promote domestic tourism, and to attract international tourists. Examples include the expansion of visa exemption, a successful tourism promotion programme, the launch of new tourist products related to…

In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These…

Lodging in Vietnam is set to witness dynamic current value growth in 2024. In 2024, resorts located near the beach, or with a road leading to the beach, continue to be highly favoured by tourists, with families and Gen Z primarily driving the boom in…

In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote…

In 2024, airlines is set to see double-digit current value growth in Vietnam. This will be driven mainly by price rises, as the growth in passenger numbers is expected to be far more moderate than the current value increase. In 2024, the prices of…