Vietnam

In 2024, Vietnam has implemented measures to promote domestic tourism, and to attract international tourists. Examples include the expansion of visa exemption, a successful tourism promotion programme, the launch of new tourist products related to…

In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These…

Lodging in Vietnam is set to witness dynamic current value growth in 2024. In 2024, resorts located near the beach, or with a road leading to the beach, continue to be highly favoured by tourists, with families and Gen Z primarily driving the boom in…

In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote…

In 2024, airlines is set to see double-digit current value growth in Vietnam. This will be driven mainly by price rises, as the growth in passenger numbers is expected to be far more moderate than the current value increase. In 2024, the prices of…

Glass jars continued to dominate sweet spreads packaging in Vietnam in 2023, due to the popularity of this pack type for honey, and jams and preserves. This is primarily due to its ability to preserve the quality and flavour of the content. Glass is…

Fish sauces accounted for high and rising packaging volumes in Vietnam in 2023. PET bottles remained the leading pack type for fish sauces in Vietnam in 2023. However, this pack type saw declines in packaging volumes from 2021 onwards, at the expense…

Tofu is very popular in Vietnam, where it is a mainstream product, rather than the preserve of vegetarians, vegans, and hard-core health and wellness enthusiasts. Many grocery retail chains stock a dozen or more brands. On VinMart’s e-commerce…

Processed fruit and vegetables packaging managed to record modest growth in Vietnam in 2023, due to growing demand for convenience in food consumption, with such products offering consumers easy-to-prepare and ready-to-use options. These products…

In Vietnam, brick liquid cartons was the leading pack type used for plant-based milk in 2023, due to its excellent preservation qualities, sustainability, and cost-effectiveness. These cartons provide an airtight and light-resistant environment,…

In 2023, dried ready meals led packaging volumes within meals and soups in Vietnam. Within this category, flexible plastic was the exclusive pack type in 2023, due to its lightweight and durable nature, which is ideal for transportation and storage,…

In 2023, thin wall plastic containers continued to dominate butter and spreads packaging in Vietnam, primarily due to the cost-effectiveness, lightweight nature, and durability of this pack type. These containers offer excellent protection against…

Sugar confectionery dominates overall confectionery packaging volumes in Vietnam, with such products remaining highly popular amongst Vietnamese consumers of all ages. These products are often seen as an affordable treat, and are enjoyed on various…

Metal tins remained the leading pack type for powder milk formula in Vietnam in 2023. Metal tins effectively protect the content from external factors such as moisture, light and contaminants, ensuring the product remains fresh and safe for…

Political instability has gripped the highest echelons of Vietnam’s one-party system and freedom of speech continues to be suppressed, but state finances are healthy. Economic progression is set to outpace peers, but inflation is higher and the…

Hai Phong and Ho Chi Minh City are Vietnam’s most economically vibrant cities, achieving the highest GDP per capita in 2023, and potential for future economic growth. However, challenges for the country’s cities may persist in the near term due to…

In 2023, Vietnam ranked 12th among Asia Pacific nations in terms of average gross income, with a 4.1% increase in per capita disposable income. Despite economic challenges, Vietnam showed resilience as it maintained GDP growth, largely due to…

Yoghurt and sour milk products is set to see strong current value growth in Vietnam in 2024. Vietnam Dairy Products JSC (Vinamilk) is set to remain the leading player in the category. Vinamilk’s strong portfolio covers all segments, from products for…

Plant-based dairy is set to see sales fall in current value terms in Vietnam in 2024. Soy drinks is a relatively mature segment in the Vietnamese market, with most Vietnamese consumers aware of such products and a high level of household penetration.…

Other dairy is set to see current value growth in Vietnam in 2024. Condensed milk is seeing a growing range of innovation as players seek to achieve better engagement with consumers. Flavoured condensed milk has been introduced to the market for the…