Amidst inflation, geopolitical tensions, and climate disasters causing supply chain disruptions, sustainability gains momentum, compelling action from both businesses and governments. This report brings together insights from Euromonitor’s Voice of the Industry survey, which tracks how businesses define, manage and communicate sustainability, in addition to insights from Sustainability Claims Tracker, which shows how companies use product claims to communicate sustainability with consumers.
This report comes in PPT.
The past year has seen a shift away from environment-based sustainability values towards the social. As improvements in social factors are more directly rewarding, companies are shifting perspectives to display improvements in ESG areas.
The EU’s crackdown on greenwashing, including carbon offsetting and products from deforestation add increasing pressure for transparency between companies and stakeholders.
This year, reported engagement with the Sustainable Development Goals has fallen dramatically, led by North America. This is particularly true of the environmental based goals, perceived as less valuable to businesses.
Companies that are investing in sustainability initiatives or who are producing sustainable products are ineffective in communicating these initiatives to stakeholders, particularly consumers.
Companies are investing in sustainability for brand reputation and compliance with legislation, however due to weak reinforcement of regulations and perceiving consumers as not interested in sustainability, investments have fallen over the past year.
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