Italy

Wearable electronics remains in a volume slump in Italy in 2024, although sales are improved compared to 2023 and expected to head back into positive figures over the coming years. Smart wearables is the best performer, with an ongoing focus on…

Portable players is only facing a small volume slump in Italy in 2024, thanks to the success of wireless speakers which achieves small positive volume sales. While some subcategories in portable players are becoming increasingly outdated, the growing…

Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive…

In-car entertainment remains in a structural slump in Italy in 2024, for a few reasons. A tough economic environment and a decline in disposable spending have taken their toll on car ownership and replacements. Italian consumers tend to keep their…

Imaging devices remains in a structural slump in Italy in 2024, due to ongoing competition from ubiquitous smartphones. Indeed, such multi-functional digital devices have become ever-more prevalent since the era of the pandemic, as people turned to…

Sales in home video in Italy in 2024 are achieving positive volume growth, rebounding from the slump seen in 2023. This is supported by the positive performance of televisions, and associated developments around home cinema and audio which are also…

Home audio and cinema remains in a slump in Italy in 2024, in both volume and value terms, albeit with improvements in sales compared to the previous year. These improvements in sales are attributed to connected technological developments within the…

Sales of headphones achieve small positive growth in Italy in 2024, as consumers are increasingly incorporating the use of headphones into their daily lives, at home, at work, and while on-the-go. This enables people to listen to music, consume media…

Consumer electronics remains in a volume decline in Italy in 2024, albeit at a less steep rate than seen in 2023. Meanwhile, value sales manage to inch back into positive growth, thanks to inflationary pressures pushing up unit prices. Considering…

Sales in computers and peripherals in Italy remain in a slump in 2024, in both volume and value terms, albeit with an improvement on the steeper declines seen in 2023. Value is also in a lower slump than volume, with value sales supported by high…