Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Ice cream is seeing healthy sales in Kazakhstan in 2024, in both on-trade and off-trade volume terms, and with value better supported by high unit prices. Indeed, ice cream benefits from consumers’ return to out-of-home lifestyles following the era…
Menstrual care registered both healthy current value and volume growth in Kazakhstan in 2023. However, with inflation still being high, there was a slight fall in constant value sales, as rising costs hit profitability and consumers also traded down…
The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…
Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent…
Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.