Tunisia

The Tunis in Tunisia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Safaqis in Tunisia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Consumption of wound care has been falling since 2023, pushing retail volume sales into decline. There has been a notable lack of new launches, advertising and innovation by domestic players in 2024. Local manufacturers are primarily focusing on…

Due to high demand for weight management and wellbeing products in Tunisia, price increases imposed in pharmacies and online have forced consumers to look for cheaper options in 2024. Smugglers are taking advantage of this situation to sell illegal…

Despite the economic crisis in Tunisia and lower purchasing power, vitamins is recording healthy growth with a recovery in retail volume sales over 2024. Vitamins are not only consumed by upper-income consumers, but also those in middle-income…

Tunis and Sousse are Tunisia’s most economically active cities, due to their positions in terms of population size, disposable income and labour markets. Meanwhile, Sousse holds strong potential for future economic expansion due to expected GDP…

Rising consumer demand is driving the category but smuggling is a growing threat, especially due to shortages of legitimate products. The Ministry of Health controls all sports nutrition and penalises companies that do not comply with the…

Paediatric consumer health reported a sharp rebound in current value sales over 2024 due to price increases. However, consumption weakened due to the shortage of several international brands imported by the Tunisian Central Pharmacy. The lower…

Consumer health manufacturers are keen to avoid the pricing regulations imposed by the Ministry of Health in Tunisia. As such, local players are becoming more interested in selling herbal/traditional products. These products are not considered to be…

Consumer demand for digestive remedies weakened further in 2024, resulting in retail volume decline. Purchasing power has fallen in Tunisia due to economic crisis with more consumers choosing to forgo these products. Shortages have plagued the…

In 2024, mineral supplements is recording strong retail volume and current value growth in Tunisia. The category benefits from growing awareness of the impact of mineral deficiencies. Mineral supplements already offer a dynamic range of products to…

Price increases were the main driver of current value sales in dermatologicals, reaching double-digit growth in 2024. In February, the Ministry of Health intervened to increase prices by up to 16% in several subcategories, such as vaginal…

Climate change is directly impacting the cough, cold and allergy (hay fever) category in Tunisia. Compared to previous decades, Tunisia is witnessing notable changes to its climate, with hotter temperatures and shorter winters taking effect. By…

Consumer health care in Tunisia is facing a turbulent period amid an ongoing economic crisis, lower consumer purchasing power and the shortage of international brands. Almost all categories are recording a decrease in retail volume sales, with a few…

Analgesics are typically purchased without a prescription in Tunisia although they are exclusively sold in the pharmacy channel. Indeed, pharmacies state that over 80% of customers buy pain relief products without a prescription from a doctor. The…

Flavoured yoghurt has been the most dynamic category in retail volume terms in 2024. The category is benefiting from its popularity among all Tunisian consumers across all income groups, with products offered at competitive prices and featuring a…

Prices across other dairy in Tunisia have continued to rise in 2024. These price hikes are mainly due to several factors including the increase in the price of raw milk and the general increase in production costs for local manufacturers. Concerning…

Domestic company Société Tunisienne des Industries Alimentaires STIAL continues to dominate sales of flavoured milk drinks in Tunisia in 2024 with it reporting a further increase in its value share. The company offers Tunisian consumers four…

Despite the raw milk shortages seen in the latter years of the review period, dairy is recording stronger growth in retail volume terms in 2024. This is thanks in part to the government’s strategy to ensure the availably of dairy products in grocery…

Foodservice sales of cheese are declining in volume terms in 2024 due to two main reasons. First, there has been a drop in sales of spreadable cheese due to a switch to vegetable spreads. These products are widely available in Tunisia and are more…