Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key role. To get ahead of competitors and prepare for future risks, companies need to be proactive, balancing their efforts between consumer education, sustainable collaboration and differentiating through claims.
This report comes in PPT.
Consumers want to embrace sustainable lifestyles, yet premium prices hinder their efforts. Collaborative efforts between the private and public sectors are crucial to accelerate the transition towards unilinear models and to scale up sustainability offers to help make sustainability affordable.
Amid rising living costs, consumers seek value for money while at the same time, they are unwilling to sacrifice sustainability. As such, cost-effective alternatives such as repair, reduction and second-hand options are gaining popularity. Companies can expect attractive opportunities presented by the increasing demand for affordable sustainability.
Sustainability can be complex to understand, both for companies and consumers. Internal alignment within companies is crucial for developing cross-department synergies that unlock cost-reduction solutions throughout the product lifecycle, enabling companies to make sustainable choices more accessible to consumers.
Companies are struggling to effectively communicate sustainability to consumers. Through trusted methodologies and standardised metrics, claims help companies raise awareness and demonstrate to consumers and regulators the reliability and transparency of their initiatives, as scrutiny on claims intensifies due to greenwashing.
Circular solutions can facilitate the democratisation of affordable sustainability. Businesses should strive to minimise and reuse as much raw materials as possible, resulting in lower costs, reduced emissions and reasonable prices.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!