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Aishwarya Rajpara is a Consultant at Euromonitor International, based in the company's London office. She specialises in the health and beauty industries, with a particular focus on the UK market. In addition, she commissions and oversees research across several Western European countries, ensuring high-quality, regionally relevant intelligence. Her work supports a wide range of stakeholders, from brand managers to innovation teams, in making data-driven decisions.
Aishwarya's primary industry focus is health and beauty, with a particular interest in fragrances. Prior to joining Euromonitor, Aishwarya spent five years at Aranca, a Mumbai-based market research and consulting firm. In her role, she provided strategic advisory services to clients across the UK, Europe, and the Middle East, focusing on competitive intelligence, regulatory frameworks, market expansion opportunities, and financial performance enhancement.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
A leading B2B beauty event that brings together global cosmetics professionals for two days of innovation, networking and inspiration.