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Alixa Sharkey
Senior Research ManagerChicago
English, Spanish, Castilian, French
Alixa leads a team of analysts responsible for conducting market research in the services, channel, home, and tech industries in North America. She also supports global editorial strategy for the travel and retailing industries.
Alixa is a Senior Research Manager at Euromonitor International with a focus on services and channel research. Based in Chicago, she has more than 15 years of international research experience. In her previous roles within the company, Alixa pioneered Euromonitor’s research in several Latin American countries, establishing the research methodology and best practices for industries in those markets.
Expertise
Related to Retail
Article
Inside the AI Recommendation Shelf: How Brands Get Discovered
Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Article
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
